Movable Ink

Movable Ink is a marketing software company that helps businesses create personalized and engaging email campaigns. Its platform allows for real-time content updates based on customer behavior, location, and other data points, ensuring that each email sent is tailored to the individual recipient.

Movable Ink's solutions extend beyond email, offering options for website and display advertising customization as well as analytics to measure campaign success.

Use cases

• Movable Ink uses the data available via Amplitude's User Profile API to automatically generate content that is personalized to each user's behavior and preferences. This can significantly increase engagement rates, as content that resonates with the individual's interests and behaviors is more likely to capture attention and drive action.
• The integration allows marketers to incorporate dynamic, personalized content into various customer engagement channels. This means that emails, in-app messages, and other forms of communication can include content that adapts to user data in real-time, providing a tailored experience for each recipient.
• Through Amplitude's User Profile API, Movable Ink has access to a rich set of user data, including user properties, computed user properties, cohort memberships, and recommendations. This data is instrumental in creating highly targeted and relevant content for different segments of the user base.