# Deliver Impact: Why Startups Win with Amplitude Starting at $49 a month, Our Plus plan lets startups and small teams quickly scale their business with an integrated solution that includes analytics, feature management, and CDP. Source: https://amplitude.com/en-us/blog/feature-flags-analytics-startups --- [Phil Burch](/blog/author/phil-burch) [Former Group Product Marketing Manager, Amplitude](/blog/author/phil-burch) [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Ffeature-flags-analytics-startups)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Ffeature-flags-analytics-startups)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Ffeature-flags-analytics-startups\&text=Deliver%20Impact%3A%20Why%20Startups%20Win%20with%20Amplitude)[](mailto:?subject=Checkout%20this%20Amplitude%20Article\&body=Check%20this%20out%3A%20https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Ffeature-flags-analytics-startups) Startups have an immense challenge: Deliver big bets to drive growth despite having small teams and fewer resources. To make things even harder, the siloed tools used by developers and product teams also stand in their way. These create disparate teams and disconnected workflows separating product development from product feedback. To make things even worse, this complex ecosystem forces startups to waste cycles building and maintaining integrations and data pipelines or getting into arguments over the data itself, harming its ability to find product-market fit and win versus larger competitors. ## Developer tools create feature factories, hamstringing impact Historically, developers at startups have been under-served by traditional approaches to feature management. Engineering teams at startups burned out their small teams because their tooling forced them to operate like [feature factories](https://cutle.fish/blog/12-signs-youre-working-in-a-feature-factory)—shipping more releases faster and faster without any ability to learn and improve. This led to “a two-steps forward, one-step back” approach to product development, which hurt their ability to grow. Users and internal stakeholders wanted more from DevOps and engineering teams. Internal teams needed developers to drive more business impact and users needed their product experiences to exceed their expectations through personalized experiences. To make matters worse for startups, the sheer cost of seat-based feature flagging tools left many teams behind. In effect, startups were *punished* for growth by their vendors. Instead, teams should be enabled to build great products. ## Product teams can’t drive growth without the insights they need Product teams have also been forced to build products without the data access they need to truly understand what’s happening across the customer journey. Product teams are often at the mercy of data analysts running SQL queries to get to deep enough to understand their critical user journeys and funnels. This forces product teams to rely on endless “data breadlines” and slower growth. While freemium tooling like Google Analytics, helped some data without needing SQL, these tools don’t allow them to get deep enough to truly understand what is driving active user growth, improving conversion and monetization, or keeping users coming back. Teams using limited, freemium tooling are forced to work with top-down trend lines across entire user populations. Key user cohorts are impossible to surface and analyze—let alone get down to an individual user’s experience. ## Unified capabilities propel product and engineering teams to win, together But, that all changes with our new [Amplitude Plus plan](https://www.amplitude.com/plus). Starting at just $49 per month, Plus includes our industry-leading [Analytics](https://amplitude.com/amplitude-analytics) capabilities, powerful audience management tools within our insights-driven [CDP](https://amplitude.com/customer-data-platform), and feature flagging and management tools previously only available in [Experiment](https://amplitude.com/amplitude-experiment). Startups now have the full power of Amplitude’s digital analytics platform at their fingertips with robust feature management capabilities natively integrated with self-serve analytics. Amplitude Plus plan, enables product and engineering teams to build great digital products. It helps teams get started with exactly what they need to build, ship, learn, and improve from one unified platform. “The main problem we were trying to solve was speed,” Nick Newell, VP of Engineering at [MySwimPro](https://myswimpro.com/) said. “And by bringing analytics and experiments into a single system, I was confident we could experiment, iterate, and improve faster. The good news is that I was right.” With Amplitude, Product teams can finally get beyond surface-level insights to truly understand what drives growth across user journeys, funnels, and even get insight into which users are leveraging key features to help re-orient technical teams to focus on data and impact rather than opinion and instinct. And, now developers no longer need to choose between shipping fast or quantifying their impact when they build using Amplitude’s powerful feature flags. By connecting feature management and [analytics](https://amplitude.com/amplitude-analytics), developers at startups can now dive deeper into releases making it easier to identify potential bugs, safely roll back the experience, remediate the issue, and roll out the fix from one platform. “Speed may be a top priority for the company, but as an engineer, quality comes first. Being able to monitor feature releases and changes in Analytics [helped decrease our change failure rate from 30% to 6%](https://amplitude.com/blog/myswimpro-experiment-growth) and reduce our mean time to restore from 30 days to two days,” said Newell. With Amplitude, you can drive impact across the entire product development process. Now, product teams and engineers seamlessly collaborate to solve key business challenges using one platform. Get started building with Amplitude today. Check out our upcoming [live demo](http://amplitude.com/events/live-demo-amplitude-plus) of Plus in action! See how you can measure and improve acquisition, retention, and monetization with Amplitude. ##### Tired of guessing what works? Ship every change with confidence using Amplitude Experiment. [Run your first test](/signup?source=blog-experimentation\&topic=experimentation\&siteLocation=blog-inline-cta) About the author Phil Burch Former Group Product Marketing Manager, Amplitude [More from ](/blog/author/phil-burch) [Phil](/blog/author/phil-burch) Phil Burch is a former Group Product Marketing Manager for Amplitude Experiment. Phil previously held roles across the customer lifecycle including account management, solutions consulting, and product onboarding before moving into product marketing roles at Sysomos, Hearsay Systems, and Tray.io. Topics [Amplitude Feature Experimentation](/blog/tag/amplitude-experiment) [Analytics](/blog/tag/analytics) [Experimentation](/blog/tag/experimentation)