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Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025

Scale Conversion Rate Optimization with One Connected Platform

Amplitude Web Experimentation’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact

Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation

Perspectives

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Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
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Ted Sfikas
Field Chief Technology Officer
Graphic suggesting that warehouse-connected experimentation is providing a personalized experience
Perspectives
May 9, 2025
Personalize Faster with Warehouse-Connected Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Next Gen Builders featuring Edik Mitelman
Perspectives
May 7, 2025
Meet the Next Gen Builder: Edik Mitelman, SVP & General Manager of AppsFlyer Privacy Cloud
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing

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Best Practices

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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
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Ted Sfikas
Field Chief Technology Officer
Digital Experience Maturity Assessment
A digital device highlights a heart in a row of hearts, communicating personalization
Best Practices
April 10, 2025
Your Personalization Strategy is Probably Basic—Here’s How to Fix It
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
The Amplitude Guide to Building a Successful Customer Retention Strategy
Best Practices
March 31, 2025
The Amplitude Guide to Building a Successful Customer Retention Strategy
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Featured Collection

Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

product-led growth
Best Practices
March 25, 2022
What Is Product-Led Growth? Strategy, Metrics, & Examples
Image of Mallory Busch
Mallory Busch
Product Marketer, dbt Labs
3 PLG Perspectives
Perspectives
January 18, 2023
3 Perspectives on How to Benefit from Product-Led Growth
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John Cutler
Former Product Evangelist, Amplitude
Product-Led Growth Tactics Across the Customer Journey
Perspectives
April 18, 2023
Product-Led Growth Tactics Across the Customer Journey
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Ibrahim Bashir
Executive Coach, Haus

Inside Amplitude

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Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
HBR Report: Moving Up the Digital Experience Maturity Curve
Amplitude marketing analytics product dashboard
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
Image of Michelle Lee
Michelle Lee
Group Product Manager, Amplitude
A chart of units sold by revenue, with both metrics having their own y-axis to compare them better
Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
Ilankir Matungulu smiles in a business casual blazer
Ilankir Matungulu
Senior Product Manager

Customer Stories

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Woman typing at computer
Customer Stories
May 14, 2025
From Scholarship to Growth: How Correcto Boosted Activation by 208%
Abraham Lopez Headshot
Abraham López Lee
Co-Founder & CEO at Correcto
A hand holding a car key above another hand
Customer Stories
May 7, 2025
Top Automotive Marketplace Accelerates Sales Leads by 6%
Conner Sunday Headshot
Conner Sunday
Manager, Customer Marketing & Advocacy
The North Star Playbook
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Customer Stories
April 29, 2025
How Scripbox Boosted Activation Rates by 2.5x with Amplitude
Akshay Rao Headshot
Akshay Rao
Product Manager at Scripbox
Featured Contributors

Learn about analytics, product, and more from industry experts.

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Julia Dillon Headshot
Julia Dillon
Group Product Marketing Manager, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude
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Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude