Customer Stories
September 4, 2025
All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with Amplitude
Discover how a global consumer brand used Amplitude Analytics to save $250K in operational costs while achieving a 30% boost in cost-per-acquisition efficiency.
Conner Sunday
Manager, Customer Marketing & Advocacy
Customer Stories
September 4, 2025
All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with Amplitude
Discover how a global consumer brand used Amplitude Analytics to save $250K in operational costs while achieving a 30% boost in cost-per-acquisition efficiency.
Conner Sunday
Manager, Customer Marketing & Advocacy
Perspectives
Experimentation Is a Culture, Not a TaskAugust 28, 2025
Perspectives
View allEric Metelka
Director of Product Management, Experimentation
Audrey Xu Leung
Solutions Consultant, Amplitude
Perspectives
Meet the Next Gen Builder: Hannah Calhoon, VP of AI & Head of AI Innovation at IndeedAugust 19, 2025
Brynn Haynam
Sr. Director, Brand Marketing
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Best Practices
View allJulia Dillon
Group Product Marketing Manager, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Audrey Xu Leung
Solutions Consultant, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
View allPaul Morrill
Senior Copywriter, Brand Marketing
Krista Seiden
Principal Product Evangelist
Nithya Rajendran
Principal Product Manager
Customer Stories
View allCustomer Stories
All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with AmplitudeSeptember 4, 2025
Conner Sunday
Manager, Customer Marketing & Advocacy
Glen Moriarty
Founder & CEO of 7 Cups
Sara Baker
Senior Analytics Product Manager, ForeFlight
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Julia Dillon
Group Product Marketing Manager, Amplitude
Francois Ajenstat
Chief Product Officer, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude