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Inside Amplitude
October 1, 2025

Meet the Team: Frank Lee and Eric Kim

Amplitude’s new AI leaders talk about the impact quality feedback can have on products and the builders who make them.

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Paul Morrill
Senior Copywriter, Brand Marketing

Perspectives

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Julia Sholtz
Group Product Marketing Manager, Amplitude
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation

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Best Practices

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Michele Morales
Senior Product Marketing Manager, Amplitude
The Product Benchmark Report
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Carmen DeCouto
Manager, Monetization Growth Marketing
Featured Collection

Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett
Director, Product Management, Amplitude
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude