# Amplitude vs Adobe Analytics - The Best Alternative to Adobe Analytics

Leading teams are choosing Amplitude as their Adobe alternative. Adobe Analytics is powerful, but it's hard to use, doesn't play nice with the modern marketing stack, and it costs a ton. 

Source: https://amplitude.com/en-us/compare/adobe-analytics

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###### Upgrade from Adobe to Amplitude

# Amplitude vs. Adobe Analytics

Adobe Analytics is a legacy platform built for specialists. Amplitude is the AI analytics platform that enables teams to self-serve customer insights, automate workflows, and optimize through native experimentation.

[Sign up](https://app.amplitude.com/signup?siteLocation=hero)[Get in touch](/adobe-migration-contact?siteLocation=hero)

### Why enterprise businesses choose Amplitude over Adobe Analytics

Considering Adobe Customer Journey Analytics? [See how Amplitude stacks up](adobe-customer-journey-analytics).

###### Take action natively and across your stack

Target guides, experiments, agentic workflows, and cross-channel with real-time cohorts and automation.

###### Improve experiences with qualitative insights

Session replays, surveys, AI feedback, agent analytics, and agent connectors add critical context.

###### Unblock insights for every team

Everyone at your company can learn easily and quickly with self-serve reporting and AI-assisted insights.

###### Set up fast and maintain without stress

Deploy quickly, automate quality, enrich data retroactively, and keep analytics in sync with warehouse changes.

“We had been an Adobe shop forever…We’ve evolved into a digital company, and we needed tools that would support our organization as it grew more diverse and complex.”

Senior Technical Product Manager

Anonymous, Pulitzer Prize winning digital media network

### Amplitude

### Adobe Analytics

#### What’s the difference between Amplitude and Adobe Analytics?

Amplitude is an AI analytics platform that unifies analytics, experimentation, and session replay so analysts can empower any team to act on customer insights. Adobe Analytics is a legacy analytics tool built for experts that is tough to learn, making it hard to scale learning throughout your organization.

AI

Embedded AI completes complex analysis, generates hypothesis, and takes action on opportunities

Limited innovation without conversational AI or meaningful advancements

Cross-channel

Event-based tracking and identity resolution supports cross device and cross-channel journeys

Incomplete customer journeys due to page view and click event schema, and no identity resolution

Self-serve access

Every team can collaborate on analysis and activation without relying solely on experts

Difficult to learn, and even well-intentioned experts can’t unlock organizational velocity

Qualitative insights

Session replays and feedback are available alongside performance metrics

Qualitative data requires licensing third party tools with weak integrations

Governance

Platform monitors your data quality, offers recommendations, and helps you improve

Tedious and manual, governance is run in out-of-date spreadsheets

Ecosystem

Open ecosystem of 200+ integrations, real-time event streaming, and webhooks

Data activation and targeting across tools is slow and stale in a closed ecosystem

Time to value

Easy to implement with fast initial setup and minimal reliance on external consultants

Instrumentation is painfully slow and requires costly external resources

Cost

Cost-efficiently consolidates analytics, experiments, session replay, and activation

Expensive licensing costs keep increasing, and teams struggle to find experts

Support

Best-in-class support recognized by Forrester for our partner-like approach

Inconsistent support and referrals to external consultants leave you to fend for yourself

### See Amplitude in action

Get real-time, full-journey customer data with [Amplitude Analytics](https://amplitude.com/web-analytics).

###### Experimentation

Test your website, app, and native guides

[Test Experimentation ](https://amplitude.com/web-experimentation)

###### Session Replay

See why users do what they do

[Visualize Session Replay ](https://amplitude.com/session-replay)

###### Activation

Personalize and target with ease

[Connect with Activation ](https://amplitude.com/activation)

###### Agents

Ask, assign, and optimize

[Automate with Agents ](https://amplitude.com/ai-agents?siteLocation=nav)

### Results from real Amplitude customers

###### [Intuit (QuickBooks)](/case-studies/intuit)

[Identified invoicing challenge and doubled number of invoices paid on time.](/case-studies/intuit)

[Read their story ](/case-studies/intuit)

###### [Cars Commerce](/community/how-i-amplitude-michael-dewey)

[Improved form submission rates by identifying the root cause of submission errors.](/community/how-i-amplitude-michael-dewey)

[Read their story ](/community/how-i-amplitude-michael-dewey)

###### [FINN](/blog/data-analytics-finn)

[Switched from Adobe Analytics to Amplitude and experienced record adoption.](/blog/data-analytics-finn)

[Read their story ](/blog/data-analytics-finn)

###### [Canal+](/case-studies/canal)

[Used retention insights from Amplitude to boost conversion by 3x.](/case-studies/canal)

[Read their story ](/case-studies/canal)

###### [IBM](/blog/ibm-data-analytics-design)

[Following the numbers in Amplitude reduced time to conversion by 20%.](/blog/ibm-data-analytics-design)

[Read their story ](/blog/ibm-data-analytics-design)

###### [Walmart](/blog/walmart-customer-experience)

[Unified customer data across grocery and general merchandise apps.](/blog/walmart-customer-experience)

[Read their story ](/blog/walmart-customer-experience)

### Who should switch from Adobe Analytics to Amplitude

Amplitude reimagined analytics for the AI era, helping teams move faster on the right opportunities.

Amplitude’s platform is best for product, marketing, growth, and engineering teams who need to quickly find optimizations and improve customer experiences in real-time with experimentation, guides, integrated channels, and connections to AI-first LLMs and development software.

If your Adobe setup relies on a few analyst experts working overtime to fix data quality and respond to ad hoc requests, Amplitude removes that pain and lets you scale faster.

### Migrating off Adobe Analytics is easier than you think

###### Expertise to get you going

[Find a partner ](/services)

###### Proven migration resources

[Check out the guide ](https://www.docs.developers.amplitude.com/guides/adobe-migration-guide/)

###### Enablement action plans

[Explore Amplitude Academy ](https://academy.amplitude.com/)

###### Affordable pricing

[See our plans ](/pricing)

### Ready to optimize faster?

[Sign up](https://app.amplitude.com/signup)[Get in touch](/adobe-migration-contact)

### Frequently Asked Questions

Adobe Analytics is a legacy tool with a steep learning curve, built for specialists and demanding heavy setup and reporting overhead. Amplitude is an AI analytics platform that surfaces quantitative and qualitative customer insights, automates workflows, and powers native experimentation for digital analysts, product, growth, and marketing teams.

For teams that want their analysts driving strategy instead of manual upkeep, Amplitude is the stronger fit. It covers the full customer journey across web and mobile, tracks quantitative and qualitative performance, updates historical data retroactively, and includes AI agents that automate routine reporting so analysts can focus on the questions that move the business. Amplitude also enables product, growth, and marketing teams to self-serve customer insights and build targeting that works across every channel. Adobe focuses on web analytics and keeps analysts tied up in a backlog of tickets and stakeholder requests.

Yes. Amplitude replaces Adobe Analytics for digital and product analytics, and adds experimentation, session replay, and activation in one platform. Analysts keep full ownership of the data, but Amplitude enables more advanced collaboration and experimentation, freeing analysts to spend more time turning insights into action across the business.

Adobe Analytics uses custom, quote-based enterprise pricing with no public rates, and cost tends to climb with implementation and ongoing services. There are also hidden costs like implementation consultants and a separate RT-CDP subscription for activation. Amplitude provides clear packaging and offers a free plan with 2 million events per month, so teams can start at no cost and scale on transparent tiers. Amplitude also offers unlimited AI usage for analytics or custom agents.

Migrating is more straightforward than most teams expect. Amplitude provides experienced implementation partners who have helped migrate Adobe Analytics setups before, migration guides and on-demand training, and can import and enrich historical data retroactively so you don't lose past reporting.

Moving to CJA doesn't solve the underlying problems. It requires a full re-implementation while carrying over many of the same pain points. Data governance stays inconsistent across a mix of AEP-native and legacy technologies, analysts stay buried in manual reporting instead of higher-value analysis, and audience syncing still depends on RT-CDP as yet another connected tool. CJA's AI assistant can build basic charts and answer simple questions, but it falls well short of the agentic automation that lets analysts spend their time on impact instead of upkeep.

Companies switch from Adobe to Amplitude to free their analysts from manual reporting and let them focus on the analysis and experimentation that drives business impact, to access qualitative insights alongside performance data, and to cut tool and service costs. By switching from Adobe to Amplitude, companies can transform their business to thrive in the AI era: teams move from tedious manual reporting to driving change.