# Google Analytics 4 vs. Amplitude - GA4 Alternatives | Amplitude Looking for an alternative to GA4? Get deeper insights, better choices, and more privacy with Amplitude’s complete digital analytics platform. Source: https://amplitude.com/en-us/compare/google-analytics --- # Amplitude vs. Google Analytics 4 Trade in your Google migration blues for Amplitude blue. Get deeper insights, better choices, and more privacy with Amplitude’s complete platform. [Get started for free](https://app.amplitude.com/signup?siteLocation=hero)[Explore the demo](https://app.amplitude.com/analytics/demo) ### Why marketing & product teams choose Amplitude You need to deliver personalized digital experiences, but GA4 just isn’t cutting it. ###### Amplitude 1. Easy self-service for any user 2. Capture and understand the full customer journey 3. Connect to major ad platforms and marketing tools 4. Data governance ensures accurate data 5. Take action with targeted experiments & messaging 6. Committed to user privacy 7. Best-in-class customer support ###### GA4 and GA 360 1. Forced to rely on BigQuery for deeper insights 2. Point solution focused on web and Ads performance 3. Limited functionality outside the Google ecosystem 4. Inconsistent data across GA4, BigQuery, etc 5. Limited “action layer” outside of Google Ads 6. Challenges around HIPAA, GDPR, and more 7. Inconsistent support ### Learn how our platform can drive growth By consolidating onto one unified platform, you’ll save resources and get access to reliable data and analytics that anyone on your team can use to drive growth. ###### [Save both time and money](/blog/consolidate) [See how your team can reduce total cost of ownership by consolidating point solutions like Mixpanel to Amplitude’s single source of truth.](/blog/consolidate) [Read the blog ](/blog/consolidate) ###### [Make decisions with trusted data](/data-governance) [Analytics isn’t effective if you can’t trust the numbers. See how Amplitude takes a governance-first approach to ensure accuracy.](/data-governance) [Learn more ](/data-governance) ###### [Get easy-to-use analytics](/easy) [Amplitude Made Easy includes AI, Autocapture, and insights from data leaders to make analytics radically simple to set up and use.](/easy) [Read the blog ](/easy) “In contrast to Google Analytics’ constraints and shortfalls, Amplitude is 100% flexible. It would allow us to … define events the way we want without the erratic and oftentimes unfortunate product roadmap GA4 has.” Ani Lopez undefined, Unity, Senior Data Engineer, Strategy & Analytics ### Category Leaders Choose Amplitude ###### [Unity](/blog/analytics-culture-unity) [An easy migration to Amplitude unlocked richer data and deeper insights for Unity Technologies.](/blog/analytics-culture-unity) [See how they did it ](/blog/analytics-culture-unity) ###### [MercadoLibre](/blog/mercado-libre-user-experience) [Amplitude helped MercadoLibre overcome GA4’s limitations and improve customers’ shopping experience](/blog/mercado-libre-user-experience) [Read the customer story ](/blog/mercado-libre-user-experience) ###### [Brainly](/blog/brainly-analytics-experiment-conversions) [Brainly went from clunky point solutions to a connected platform, enabling a data-driven culture at scale](/blog/brainly-analytics-experiment-conversions) [Learn more ](/blog/brainly-analytics-experiment-conversions) ### Google Analytics to Amplitude Migration Guide A roadmap and resources for navigating your migration ###### [Top 7 Reasons Leading Organizations Choose Amplitude Over Google Analytics](https://amplitude.com/resources/google-analytics-vs-amplitude) [Uncover the top 7 reasons leading organizations choose Amplitude over Google Analytics. Get the comparison guide](https://amplitude.com/resources/google-analytics-vs-amplitude) [Get the Guide ](https://amplitude.com/resources/google-analytics-vs-amplitude) ###### [How is Amplitude different from Google Analytics? A side by side comparison](https://amplitude.com/events/amp-vs-ga-webinar) [Learn the key differences between Google Analytics and Amplitude and how you can migrate from GA to Amplitude with ease with Adam Greco.](https://amplitude.com/events/amp-vs-ga-webinar) [Watch the Webinar ](https://amplitude.com/events/amp-vs-ga-webinar) ###### [Google Analytics to Amplitude Migration Guide](/resources/google-analytics-to-amplitude-migration-guide) [Make the switch from Google Analytics to Amplitude with our step-by-step migration roadmap.](/resources/google-analytics-to-amplitude-migration-guide) [Get the Guide ](/resources/google-analytics-to-amplitude-migration-guide) ###### [Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys](https://amplitude.com/beyond-ga-ebook) [Explore how consolidating your data stack into a single platform can provide your teams with a full view of the customer journey.](https://amplitude.com/beyond-ga-ebook) [Download the Ebook ](https://amplitude.com/beyond-ga-ebook) ###### [Compare GA4 and Amplitude, from Timo Dechau](/timo-dechau-ga4-vs-amplitude) [In this three video series, get an expert comparison of Google Analytics vs. Amplitude, no sugar coating.](/timo-dechau-ga4-vs-amplitude) [Watch now ](/timo-dechau-ga4-vs-amplitude) “Since using Amplitude, we’ve more than 10x’d the number of employees accessing data on their own … This collective curiosity—we didn’t have this culture back when we were using Google Analytics.” Robbin Brillantes undefined, ABS-CBN Global Ltd, Head of Data Analytics ### Analytics for your whole organization Amplitude helps every team to uncover data-driven insights and take direct action. ###### Marketing Go beyond acquisition to earn customers for life. Amplitude gives marketers self-service insights into which campaigns and channels drive the most value. [Solutions for marketers ](/solutions/marketing) ###### Product Build better digital products and fuel faster growth. Get a complete view of your users’ behavior and insight into what drives adoption, engagement, and conversion. [Solutions for product teams ](/solutions/product) ###### Data Fuel growth with self-serve data you can trust. Make trusted data accessible to everyone. Empower teams with self-service insights to collaborate, act fast, create profitable products, and improve experiences. [Solutions for data teams ](/solutions/data) ###### Engineering See the impact of every release in real time. Deliver experiences customers love with feature management powered by real-time insights. Ship faster, proactively find bugs, and drive more impact. [Solutions for engineering ](/solutions/engineering) ### Join hundreds of category leaders that have made the switch to Amplitude ### Get started with Amplitude Leading companies use digital analytics to deliver best-in-class customer experiences. [Amplitude’s platform](https://amplitude.com/digital-analytics-platform) offers a complete view of the customer journey to help you do just that. [Get started](https://app.amplitude.com/signup?siteLocation=utility)