# Amplitude vs. Mixpanel - Mixpanel Alternatives Amplitude is the all-in-one platform that gives you Analytics, user guides, Session Replay, Experimentation, and CDP. Get a complete picture of your users with data you can trust. Source: https://amplitude.com/en-us/compare/mixpanel --- # Amplitude vs. Mixpanel Product analytics is just the beginning. Evolve beyond point solutions like Mixpanel and understand the full customer journey with Experimentation, Session Replay, and Customer Data Platform (CDP). [Get started](https://app.amplitude.com/signup?siteLocation=hero)[Explore the demo](https://app.amplitude.com/analytics/demo) ### Why teams choose our platform over point solutions Hundreds of teams choose Amplitude over Mixpanel for the same reason: Amplitude is a long-term partner for their digital strategy. Easier to get started and with a much higher ceiling for insights, Amplitude helps companies of any size build better products. ###### Amplitude 1. Full toolkit of analytics capabilities 2. A/B tests, native CDP, and predictive cohorts for personalization 3. Data governance to ensure trusted insights 4. Autocapture option for out-of-the-box metrics 5. Advanced AI/ML for analysis and data management 6. Best-in-class support and implementation services ###### Mixpanel 1. Point solution focused mostly on metrics 2. Fewer capabilities for marketing teams 3. Data governance as an afterthought 4. No autocapture 5. Basic AI capabilities 6. Limited customer support ### Learn how our platform enables your digital growth strategy By consolidating onto one unified platform, you’ll save resources and get access to reliable data and analytics that anyone on your team can use to drive growth. ###### [Save both time and money](/blog/consolidate) [See how your team can reduce total cost of ownership by consolidating point solutions like Mixpanel to Amplitude’s single source of truth.](/blog/consolidate) [Read the blog ](/blog/consolidate) ###### [Make decisions with trusted data](/data-governance) [Analytics isn’t effective if you can’t trust the numbers. See how Amplitude takes a governance-first approach to ensure accuracy.](/data-governance) [Learn more ](/data-governance) ###### [Get easy-to-use analytics](/easy) [Amplitude Made Easy includes AI, Autocapture, and insights from data leaders to make analytics radically simple to set up and use.](/easy) [Read the blog ](/easy) [](https://www.g2.com/reports/grid-report-for-product-analytics-spring-2025.embed?featured=amplitude-analytics\&secure%5Bgated_consumer%5D=ca9ffe4e-2817-4cec-b8ad-9491b359bc9a\&secure%5Btoken%5D=1b4de6560ced7b07a8de7d0b09effd819d499cfdcb433d1b24bc4311c5764b55) “When we switched from Mixpanel to Amplitude, our co-founder and CEO fell in love. Now a third of the organization uses Amplitude, including the lifecycle and experimentation teams and, of course, product managers.” Alon Wertheimer VP of Marketing, Truebill ### Migrate from Mixpanel with ease Migrating from an analytics platform like Mixpanel can seem daunting—but with Amplitude’s plans, frameworks, and expertise, it doesn’t have to be. ###### Expertise to get you going Work with a trusted partner or Amplitude’s professional services to design and implement your tailor-made migration plan. [Find a migration partner ](https://partnerships.amplitude.com/English/directory/) ###### Proven migration resources From alignment to adoption, our frameworks and guides ensure a seamless transition and smooth change management. [Review migration guide ](https://amplitude.com/docs/migration/migrate-from-mixpanel) ###### Team enablement Whether it’s on-demand courses, instructor-led training, or detailed guides, we’ll get your team fluent in Amplitude fast. [Explore Amplitude Academy ](https://academy.amplitude.com/) ###### Affordable pricing We offer plans to match your goals. Add features as you grow, or get all the tools you need at once. [Explore plans ](/pricing) ### Category leaders choose Amplitude ###### [Nerdwallet](/case-studies/nerdwallet) [By switching to Amplitude from Mixpanel, Nerdwallet cut down the time it took to get answers from weeks to seconds.](/case-studies/nerdwallet) [Read the story ](/case-studies/nerdwallet) ###### [Whisk](/blog/whisk-product-growth) [Whisk fixed a broken tech stack of point solutions like Mixpanel by consolidating onto Amplitude’s unified platform.](/blog/whisk-product-growth) [Read the story ](/blog/whisk-product-growth) ###### [TicketSwap](/blog/ticketswap-data-driven-decision-making) [TicketSwap transitioned from Mixpanel to Amplitude to gain deeper insights, improve data accuracy, and empower its teams.](/blog/ticketswap-data-driven-decision-making) [Read the story ](/blog/ticketswap-data-driven-decision-making) ### Analytics for your whole organization Amplitude offers one open platform for data-driven insights so every team can up their game. ###### Marketing Go beyond acquisition to build customers for life. Amplitude gives marketers self-service insight into which campaigns and channels drive the most value. [Solutions for marketers ](/solutions/marketing) ###### Product Build better digital products and fuel faster growth. Get a complete view of your users’ behaviors and learn what drives adoption, engagement, and conversion. [Solutions for product teams ](/solutions/product) ###### Data Fuel growth with self-serve data you can trust. Make trusted data accessible to all. Empower teams with self-service insights to collaborate, act quickly, and create profitable experiences. [Solutions for data teams ](/solutions/data) ###### Engineering See the impact of every release in real time. Deliver experiences customers love with feature management using real-time insights. Ship faster, proactively find bugs, and make a bigger impact. [Solutions for engineering ](/solutions/engineering) ### Get started with Amplitude [Try for free](https://app.amplitude.com/signup?siteLocation=utility) ### Powered by best-in-class analytics and trusted by over 2,700 companies