The Product Development Loop
Sense what matters. Build the right thing. Measure and learn.
1
SENSE
Continuously monitor
product data for
anomalies, friction,
and unmet user intent.
OUTPUT
Candidate problems
2
PRIORITIZE
Score candidates with
a quality judge and
rank by impact.
OUTPUT
Ranked opportunities
3
SPEC
Write a spec with
evidence, proposed
solution, acceptance
criteria, and target metrics.
OUTPUT
Structured spec
4
ACT
Route spec to the
right execution surface
based on complexity.
OUTPUT
Output PR
5
VERIFY
Review agent checks
against spec, runs code
in sandbox, and captures
session replay.
OUTPUT
Reviewed PR + replay
6
MEASURE
Track outcome metric
and feed results back
to improve the loop.
OUTPUT
Outcome metric
LEARN — Outcomes improve future ranking and quality.