--- title: "Digital Analytics Platform Buyer's Guide - Adam Greco" description: "Learn what things you should consider when evaluating digital analytics platforms during this time of change in our industry." canonical: "https://amplitude.com/en-us/blog/analytics-buyers-guide" --- # Digital Analytics Platform Buyer's Guide - Adam Greco Learn what things you should consider when evaluating digital analytics platforms during this time of change in our industry. Source: https://amplitude.com/en-us/blog/analytics-buyers-guide --- [Adam Greco](/blog/author/adam-greco) [Former Product Evangelist, Amplitude](/blog/author/adam-greco) [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-buyers-guide)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-buyers-guide)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-buyers-guide\&text=Digital%20analytics%20platform%20buyer%E2%80%99s%20guide)[](mailto:?subject=Checkout%20this%20Amplitude%20Article\&body=Check%20this%20out%3A%20https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-buyers-guide) The [digital analytics](https://amplitude.com/blog/digital-analytics) industry is going through a period of great change. Some of the largest vendors in the space are creating [new versions of products](https://amplitude.com/blog/digital-analytics-reimplementation) and, in some cases, sunsetting older versions. These changes are prompting organizations that have [used the same digital analytics platform](https://amplitude.com/blog/analytics-tech-stack) to consider whether they want to continue using the same vendor or [evaluate new ones](https://amplitude.com/blog/switching-analytics-vendors). At the same time, the world is changing as digital apps are becoming increasingly important and in some cases, [websites are acting more like digital products](https://amplitude.com/blog/websites-products). Unfortunately, evaluating new digital analytics platforms is not easy, and knowing what to consider can be a challenge. At Amplitude, we have seen a large influx of organizations evaluate our platform against those of other vendors. We have seen what criteria are important to these organizations along the way. So we have created a guide that can help your organization learn what things to look for in a digital analytics platform and what questions to ask during the evaluation process. This free guide incorporates hundreds of conversations we have had with customers and prospects. While we are obviously biased toward our product, we have attempted to make this *Digital Analytics Platform Buyer’s Guide* as vendor-agnostic as possible and base it upon challenges we have heard in the marketplace. To download the guide, please [click here](https://info.amplitude.com/Digital_Analytics_Product_Buyers_Guide) or the banner below… [](https://info.amplitude.com/Digital_Analytics_Product_Buyers_Guide.html) ##### Want to know what your users actually do? Amplitude turns product behavior into decisions your whole team can act. [Get started free](/signup?source=blog-analytics\&topic=analytics\&siteLocation=blog-inline-cta) About the author Adam Greco Former Product Evangelist, Amplitude [More from Adam](/blog/author/adam-greco) Adam Greco is one of the leading voices in the digital analytics industry. Over the past 20 years, Adam has advised hundreds of organizations on analytics best practices and has authored over 300 blogs and one book related to analytics. Adam is a frequent speaker at analytics conferences and has served on the board of the Digital Analytics Association. 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