---
title: "Product Analytics Lead, IU Group"
description: "Natalia Wierzbowska is a Product Analytics Lead at IU Group. She is passionate about analyzing consumer behavior in digital world and building Product-led Experimentation Culture. "
canonical: "https://amplitude.com/en-us/blog/author/natalia-wierzbowska"
---

# Product Analytics Lead, IU Group

Natalia Wierzbowska is a Product Analytics Lead at IU Group. She is passionate about analyzing consumer behavior in digital world and building Product-led Experimentation Culture. 

Source: https://amplitude.com/en-us/blog/author/natalia-wierzbowska

---

##### Natalia Wierzbowska

Product Analytics Lead, IU Group

Natalia Wierzbowska is a Product Analytics Lead at IU Group. She is passionate about analyzing consumer behavior in digital world and building Product-led Experimentation Culture.

[](https://www.linkedin.com/in/nataliawierzbowska/)

#### Posts by Natalia

[Read ](/blog/iu-group-drives-student-engagement)

[Customers](/blog/iu-group-drives-student-engagement)

###### [How IU Group drives student engagement with Amplitude](/blog/iu-group-drives-student-engagement)

[Nov 13, 2025](/blog/iu-group-drives-student-engagement)

[8 min read](/blog/iu-group-drives-student-engagement)