# September Coffee Chat | Marketing Analytics Unraveled: From Steering Dashboards to Self-Service Insights

Join Gabe Galarza and McGaw.io to unlock the secrets of a full marketing analytics stack and discover the analytics pyramid.

Source: https://amplitude.com/en-us/events/coffeechat-september23

---

On-Demand Webinar

# September Coffee Chat | Marketing Analytics Unraveled: From Steering Dashboards to Self-Service Insights

#### Watch now!

<!--$!-->

<!--/$-->

Speakers

Host: Gabriel Galarza

Amplitude, Senior Engagement Manager

Guest: Nik Friedman TeBockhorst

McGaw.io, Vice President of Solutions

In this month’s chat, unlock the secrets of a full marketing analytics stack in our thought-provoking session. Discover the analytics "pyramid" structure, consisting of executive dashboards at the top, daily ad-hoc reports at the bottom, and the neglected but powerful middle tier of "exploratory analytics".

Learn how platforms like Amplitude can perfectly fit this niche when integrated across the end-to-end customer journey.