# Amplitude: B2B SaaS Product & Digital Analytics Platform

Learn more about how Amplitude’s digital analytics solution drives growth for B2B SaaS organizations. Get insights into your user and account needs, unify data in one place, and build experiences that retain accounts. 

Source: https://amplitude.com/en-us/industry/b2b-saas

---

###### Amplitude for B2B SaaS

# Build winning products that drive growth

Get self-service user- and account-level insights to understand behavior and build profitable digital experiences that earn customers for life.

[Explore demo](https://app.amplitude.com/analytics/demo/home?siteLocation=hero)[Get started for free](https://app.amplitude.com/signup?siteLocation=hero)

### Move your most important metrics with Amplitude

3x

Increase in campaign creation completion rate at [Criteo](https://amplitude.com/blog/criteo-analytics).

15%

Reduction in churn at [Pictory](https://amplitude.com/blog/pictory-amplitude-conversions-churn).

20%

Decrease in conversion time at [IBM](https://amplitude.com/blog/ibm-data-analytics-design).

10-14%

Increase in activation metrics at [Appfire](https://amplitude.com/blog/appfire-amplitude-instrumentation).

### Make your product essential to businesses

Uncover what behaviors drive account growth to build products that engage, convert, and boost revenue—all in a single platform.

###### Follow journeys across channels

Discover user and account insights across your web and app to identify conversions and drop-offs in real time.

[Explore Amplitude Analytics  ](https://amplitude.com/amplitude-analytics)

###### Scale and activate data

Make it easy for teams to self-serve test, personalize, and optimize your product experience in just a few clicks.

[Explore Feature Experimentation ](https://amplitude.com/amplitude-experiment)

###### Act on your insights

Create in-product experiences to guide users through onboarding, resolve friction, and drive feature adoption.

[Explore Guides and Surveys ](/guides-and-surveys)

### Top B2B SaaS teams choose Amplitude

###### Acquisition

### Get users hooked from day one

- Get a full view of customer behavior to boost product sign-ups, adoption, and engagement.
- Tap into product-led growth to drive personalized marketing and product campaigns.
- Identify and resolve friction that prevents customers from converting.

[Acquire new users](/solutions/user-acquisition)

###### Retention

### Engage more to retain more

- Craft in-product messages with [Guides and Surveys](https://amplitude.com/guides-and-surveys) to improve onboarding and drive feature adoption.
- Test and measure the impact of feature releases and uncover feature bugs or early behaviors that lead to churn.
- Turn accounts into advocates by offering personalized experiences that increase lifetime value.

[Retain your customers](/solutions/retention)

###### Monetization

### Deliver value customers pay for

- Uncover behavioral customer insights to improve your cross-sell and upsell strategy.
- Understand how, when, and why your customers are buying so you can keep them coming back for more.
- Turn free users into paying accounts by delivering value early in the customer journey.

[Boost your revenue](/solutions/monetization)

###### Enterprise-ready

### We understand the complexity of your business

###### Scalabillity

We scale seamlessly at every step of your company's growth journey.

###### Security and privacy

Robust [security features](https://amplitude.com/trust) protect your data and mitigate risk.

###### Reliability

Get uninterrupted access to critical services with minimal downtime.

###### Extensibility

Our [integrations](https://amplitude.com/integrations) meet the unique needs of your business.

“With Amplitude’s help, we are enacting a product-led growth mindset at Appfire. Not only has the executive team become high-level consumers of the data, but we see them acknowledge PLG metrics as the superior way to understand product performance.”

Michael Kuhl

Director of Growth, Appfire

### Helpful resources

Learn how to grow your business with insights from industry-leading experts.

###### [Get Started with Product-Led Growth](https://amplitude.com/resources/get-started-with-product-led-growth)

[Explore the product-led growth tactics and metrics used by experts.](https://amplitude.com/resources/get-started-with-product-led-growth)

[Read the guide ](https://amplitude.com/resources/get-started-with-product-led-growth)

###### [Mastering Retention Strategy](https://amplitude.com/resources/mastering-retention)

[Discover the retention strategies that earn customers for life.](https://amplitude.com/resources/mastering-retention)

[Read the playbook ](https://amplitude.com/resources/mastering-retention)

###### [Mastering Monetization Strategy](https://amplitude.com/resources/mastering-retention)

[Learn how to connect your digital strategy to revenue outcomes.](https://amplitude.com/resources/mastering-retention)

###### [Essential B2B Strategies to Earn Customers for Life](https://amplitude.com/resources/essential-b2b-strategies)

[Discover six essential strategies to grow your B2B SaaS business and retain customers for life.](https://amplitude.com/resources/essential-b2b-strategies)

[Read the guide ](https://amplitude.com/resources/essential-b2b-strategies)

### Unlock data-driven insights to grow and scale your business

[Get started](https://app.amplitude.com/signup?deviceId=5f218a7c-1913-4100-bd74-c7a2a4834153)[Explore demo](https://app.amplitude.com/login?deviceId=5f218a7c-1913-4100-bd74-c7a2a4834153)