# Split Integration

Learn how to integrate Split with Amplitude to streamline your data and customer insights.

Source: https://amplitude.com/en-us/integrations/split

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###### EXPERIMENTATION

# Split

Split is revolutionizing software delivery with Impact-Driven Development, pairing the speed and reliability of feature flags with data to measure the impact of every feature.

[Get Started](https://app.amplitude.com/signup)[View documentation ](#documentation)

### What Split does

Split specializes in helping businesses make data-driven decisions. The platform allows companies to easily conduct A/B testing, measure the success of their experiments, and understand the impact of their decisions on key metrics like user engagement and revenue.

With Split's powerful feature flags and experimentation tools, teams can iterate quickly and safely while minimizing risk.

**Use cases**

- Target customers by behavioral attributes to serve relevant flag treatments to the right cohorts.
- Create a predictive cohort for users most likely to achieve a desired outcome and test a new feature used to produce that outcome on the cohort.
- Run deeper analysis on impression data in Amplitude to compare user behavior across flag treatments and determine why certain metrics changed as a result.

### Integrate Split with Amplitude

Elevate your analytics by seamlessly integrating Split with Amplitude. Uncover deeper insights and make data-driven decisions effortlessly by connecting your Split data with Amplitude's analytics platform.

[View Documentation](#documentation)[Visit partner site](https://www.split.io/product/integrations/amplitude)

### See our Split integration docs

- [Split Raw Events Source](https://www.docs.developers.amplitude.com/data/destinations/split-cohort/)
- [Split Cohorts Destination](https://www.docs.developers.amplitude.com/data/destinations/split-cohort/)

### Similar integrations

###### Optimizely

Sync your Amplitude Behavioral Cohorts to Optimizely for Web Experimentation, Feature Experimentation, and CMS Visitor Groups!

[Learn more ](/integrations/optimizely)

###### Flagsmith

We make it easy for any team to get up and running with feature management.

[Learn more ](/integrations/flagsmith)

[View all integrations ](/integrations)

### Start building on Amplitude

[Get started for free](https://app.amplitude.com/signup?siteLocation=integrations-page)