# Top 7 Reasons Leading Organizations Choose Amplitude over Adobe Analytics

Amplitude is the preferred alternative to Adobe Analytics for these seven reasons. Learn why leading organizations prefer Amplitude.

Source: https://amplitude.com/en-us/resources/top-7-adobe-amplitude

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Evaluate Adobe Analytics alternatives

# Top 7 Reasons Leading Organizations Choose Amplitude over Adobe Analytics

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7 key reasons organizations across the globe have turned to Amplitude.

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Adobe Analytics might be the grandfather of web marketing analytics, but today’s leading organizations are looking for *more:*

- A more holistic view of the customer journey
- A more cost-efficient and user-friendly solution
- A more practical–yet powerful and comprehensive—digital analytics tool

That’s why a growing number of Adobe Analytics customers are evaluating alternatives and turning to Amplitude to help address their needs.

In this guide, you’ll learn:

- How Amplitude and Adobe Analytics compare
- The pitfalls and gaps within Adobe solutions
- Why an all-in-one digital analytics solution like Amplitude makes sense for your team

Uncover the top 7 reasons leading organizations choose Amplitude over Adobe Analytics.