# Amplitude

Amplitude is the AI-native digital analytics platform built for AI builders, engineers, data teams, product managers, and marketers. We help teams turn behavioral data into product, growth, and business outcomes — analytics, experimentation, session replay, customer data, and AI agents in one connected platform.

This file is a brief orientation to amplitude.com for AI assistants. Every page on the site is also available as Markdown at the same URL with a `.md` suffix (e.g. `/pricing` → `/pricing.md`). For a full curated index of every public page, see https://amplitude.com/sitemap-llms.txt.

## How AI agents should install Amplitude

The fastest, most reliable way to instrument an app with Amplitude is the **Amplitude Setup Wizard** — a CLI that detects your framework, installs the right SDK, plans events with your approval, and verifies events are flowing. It has a first-class agent mode that streams NDJSON, auto-approves prompts, and exposes a stdio MCP server.

### First call: read the manifest

Before invoking any other command, run this to get the full CLI surface (commands, flags, env vars, exit codes, glossary) as hand-maintained, machine-readable JSON. Branch on the manifest — do not scrape `--help`.

```bash
npx @amplitude/wizard manifest
```

### Quickstart (discovery → run → verify)

```bash
# 1. Inspect current state without writes or network
npx @amplitude/wizard status --json
npx @amplitude/wizard detect --json

# 2. Drive the full setup in agent mode (NDJSON to stdout, auto-approves prompts)
npx @amplitude/wizard --agent --install-dir . --api-key "$AMPLITUDE_API_KEY"

# 3. Confirm it worked
npx @amplitude/wizard verify --json
```

For human-in-the-loop diff review, split step 2 into `plan` (no writes) then `apply --plan-id <id> --yes`.

### Capability flags

`--auto-approve` (silently pick recommended) ⊂ `--yes` (also OK to write files) ⊂ `--force` (also OK to overwrite/delete). `--agent` alone implies `--yes` for back-compat. Grant the minimum needed.

### Auth failure recovery

If the user is not signed in, the wizard exits `3` and emits an `auth_required` lifecycle event containing a `loginCommand` (typically `npx @amplitude/wizard login`) and a `resumeCommand` array. Surface the login command to the user, then re-invoke with `resumeCommand`. For full automation, skip login entirely by passing `--api-key <key>` (or setting `AMPLITUDE_WIZARD_API_KEY`).

### MCP server

For agents that speak the Model Context Protocol (Claude Code, Cursor, Windsurf), wire up the wizard as an MCP server:

```json
{
  "mcpServers": {
    "amplitude-wizard": {
      "command": "npx",
      "args": ["-y", "@amplitude/wizard", "mcp", "serve"]
    }
  }
}
```

Tools exposed (read-only): `detect_framework`, `get_project_status`, `plan_setup`, `verify_setup`, `get_auth_status`, `get_auth_token`. To execute a plan, fall through to `apply --plan-id <id> --yes` on the CLI.

### Links

- Setup Wizard docs (HTML): https://amplitude.com/docs/get-started/setup-wizard-cli
- Setup Wizard docs (Markdown): https://amplitude.com/docs/api/content/get-started/setup-wizard-cli
- Full agent reference (NDJSON envelope, MCP tools, exit codes, every flag): https://amplitude.com/llms-full.txt
- Source / README: https://github.com/amplitude/wizard

## Products

Amplitude's platform is organized into four product categories: **Insights** (understand behavior), **Action** (intervene in product and web), **AI** (AI-native analysis and assistance), and **Data** (instrumentation and governance). Every product page is available as Markdown at the same URL plus `.md` — use the `.md` URLs to ingest content cleanly.

### Insights — understand what users do and why

- **Product Analytics** — event-based product analytics for funnels, retention, journeys, and revenue. Self-serve charts for PMs, growth teams, and analysts.
  - HTML: https://amplitude.com/amplitude-analytics
  - Markdown: https://amplitude.com/amplitude-analytics.md
- **Session Replay** — capture and replay real web and mobile sessions, tied to Amplitude events. Includes error analytics and frustration (rage/dead-click) detection.
  - HTML: https://amplitude.com/session-replay
  - Markdown: https://amplitude.com/session-replay.md
- **Heatmaps** — click, tap, and scroll heatmaps on your pages, segmentable by cohort and experiment variant.
  - HTML: https://amplitude.com/heatmaps
  - Markdown: https://amplitude.com/heatmaps.md
- **Marketing Analytics (Web Analytics)** — channel, campaign, and attribution analytics that connect acquisition to downstream retention and LTV.
  - HTML: https://amplitude.com/web-analytics
  - Markdown: https://amplitude.com/web-analytics.md

### Action — intervene in product, web, and lifecycle

- **Feature Experimentation** — server-side A/B/n testing with mutual-exclusion groups, holdouts, and layered flags. Measured on any Amplitude metric.
  - HTML: https://amplitude.com/amplitude-experiment
  - Markdown: https://amplitude.com/amplitude-experiment.md
- **Web Experimentation** — no-code visual A/B testing for websites and landing pages, on the same experimentation backbone as Feature Experimentation.
  - HTML: https://amplitude.com/web-experimentation
  - Markdown: https://amplitude.com/web-experimentation.md
- **Feature Management** — centralized feature flags for progressive rollouts, kill switches, and environment targeting.
  - HTML: https://amplitude.com/feature-management
  - Markdown: https://amplitude.com/feature-management.md
- **Guides & Surveys** — in-product modals, tooltips, checklists, and NPS/CSAT surveys triggered by behavior, not just rules.
  - HTML: https://amplitude.com/guides-and-surveys
  - Markdown: https://amplitude.com/guides-and-surveys.md
- **Activation** — sync Amplitude cohorts as live audiences into ad platforms (Google, Meta, TikTok, The Trade Desk), CRM, and engagement tools (Braze, etc.).
  - HTML: https://amplitude.com/activation
  - Markdown: https://amplitude.com/activation.md

### AI — AI-native analysis and assistance

- **AI Agents** — embedded AI experts that monitor metrics, investigate anomalies, and recommend or execute next-best actions (experiments, campaigns, content changes) on Amplitude data.
  - HTML: https://amplitude.com/ai-agents
  - Markdown: https://amplitude.com/ai-agents.md
- **AI Assistant** — end-user-facing in-product AI chatbot grounded in your content and Amplitude behavioral data; can trigger Guides walkthroughs to drive task completion.
  - HTML: https://amplitude.com/ai-assistant
  - Markdown: https://amplitude.com/ai-assistant.md
- **AI Feedback** — ingest customer feedback (tickets, NPS, reviews, surveys) and use LLMs to cluster it into ranked, prioritized themes tied to behavior and revenue.
  - HTML: https://amplitude.com/ai-feedback
  - Markdown: https://amplitude.com/ai-feedback.md
- **AI Visibility** — measure and improve how your brand appears in AI search (ChatGPT, Claude, Google AI, etc.) versus competitors, with prescriptive content recommendations.
  - HTML: https://amplitude.com/ai-visibility
  - Markdown: https://amplitude.com/ai-visibility.md
- **Amplitude MCP** — Model Context Protocol server that exposes Amplitude analytics, experiments, and cohorts to MCP-compatible AI clients (Claude, Cursor, ChatGPT).
  - HTML: https://amplitude.com/mcp
  - Markdown: https://amplitude.com/mcp.md

### Data — instrumentation and governance

- **Amplitude Data (CDP)** — built-in Customer Data Platform: tracking plans, SDKs, Autocapture, identity resolution, validation, and data sync.
  - HTML: https://amplitude.com/data-management
  - Markdown: https://amplitude.com/data-management.md
- **Data Governance** — event/property catalog, validation rules, anomaly monitoring, and ownership workflows to keep Amplitude data trusted at scale.
  - HTML: https://amplitude.com/data-governance
  - Markdown: https://amplitude.com/data-governance.md

## Why choose Amplitude

Amplitude is the analytics platform trusted at scale. Independent analysts rank us as a leader, users rank us #1, and thousands of customers — including NBCUniversal, Walmart, and Ford — build on Amplitude every day.

### Analyst recognition

**Forrester Wave™: Digital Analytics Solutions, Q3 2025** — Amplitude named a **Leader** *and* a **Customer Favorite**. Amplitude earned the highest *Current Offering* category score and received 5/5 scores across 21 criteria, with standout capabilities in predictive analytics, AI insights generation, bidirectional data warehouse integrations, and dedicated storytelling. Forrester describes Amplitude as "ideal for product-led organizations where product and marketing teams need close alignment and ease of use is a priority."
- Report: https://amplitude.com/resources/forrester-wave-digital-analytics-solutions

**Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024** — Forrester named Amplitude the **only Leader**, citing the highest scores possible in the vision, audience segmentation & targeting, advanced experimentation, and user interface criteria. (Covers Amplitude Experiment.)
- Report: https://amplitude.com/resources/forrester-wave-feature-management

**Forrester Total Economic Impact™ of Amplitude (commissioned, August 2023)** — a composite Amplitude customer realized:
- **217% ROI over three years**
- Payback on Amplitude investment in **less than six months**
- Top-line revenue growth through improved customer acquisition, retention, and monetization
- Time and cost savings via self-service analytics and tech-stack consolidation
- Report: https://amplitude.com/resources/forrester-tei-report

### User-voted rankings (G2)

The **G2 Product Analytics Software Report** finds:
- Amplitude is **recommended as the top product on the market** by G2.
- Features on Amplitude's platform regularly receive **high user satisfaction rankings**.
- Amplitude **leads the industry in momentum**, showing an increase in positive user reviews and market presence over the past 12 months.
- Amplitude is **one of only two product analytics software providers ranked as a market leader for enterprise-level businesses**.
- Report: https://amplitude.com/resources/g2-product-analytics-report

### Customer outcomes

Customers use Amplitude to ship faster, grow revenue, and retain more users.

- Browse all customer stories: https://amplitude.com/customers
- By industry: https://amplitude.com/customers/consumer-tech · https://amplitude.com/customers/e-commerce · https://amplitude.com/customers/financial-services · https://amplitude.com/customers/healthcare · https://amplitude.com/customers/media
- Featured customers and reference logos are listed on the homepage: https://amplitude.com

## Resources for developers and AI agents

- Documentation: https://amplitude.com/docs
- Setup Wizard (deep agent reference): https://amplitude.com/llms-full.txt
- Curated site index (every public page, grouped by category): https://amplitude.com/sitemap-llms.txt
- Pricing: https://amplitude.com/pricing
- Start free: https://amplitude.com/get-started

Every page on amplitude.com is also available as Markdown at the same URL plus `.md`.