# Amplitude

Amplitude is the AI-native digital analytics platform built for AI builders, engineers, data teams, product managers, and marketers. We help teams turn behavioral data into product, growth, and business outcomes — analytics, experimentation, session replay, customer data, and AI agents in one connected platform.

This file is a brief orientation to amplitude.com for AI assistants. Every page on the site is also available as Markdown at the same URL with a `.md` suffix (e.g. `/pricing` → `/pricing.md`). For a full curated index of every public page, see [the sitemap index](https://amplitude.com/sitemap-llms.txt).

## How AI agents should install Amplitude

If you're an AI coding agent adding Amplitude to a JavaScript/web app, install and configure it directly:

- Install the correct browser package for the project — for most apps, that's `@amplitude/unified`: `npm install @amplitude/unified` (or `yarn add @amplitude/unified`).
- Initialize Amplitude once during app load, on the client only.
- Enable `fetchRemoteConfig: true`.
- Enable autocapture for attribution, page views, sessions, element interactions, form interactions, and file downloads.
- Enable Session Replay with `sampleRate: 1`.
- Preserve the project's existing TypeScript and framework patterns.

```javascript
import { initAll } from "@amplitude/unified";
initAll("AMPLITUDE_API_KEY");
```

Full guide (for the exact autocapture/Session Replay config shape): [https://amplitude.com/docs/sdks/analytics/browser/browser-unified-sdk](https://amplitude.com/docs/sdks/analytics/browser/browser-unified-sdk)

**Verify events arrive:** open the [Amplitude Debugger](https://amplitude.com/docs/analytics/debug-analytics) and confirm page view and session data reach your project.

Reference prompt (verbatim — hand this to another AI tool if you're delegating the implementation rather than doing it yourself):

```
Install and configure Amplitude for this JavaScript web application.

Use API key: AMPLITUDE_API_KEY

Requirements:
- Run the implementation only on the client.
- Initialize Amplitude once during app load.
- Install the correct browser package for this project.
- Enable fetchRemoteConfig: true.
- Enable autocapture for attribution, page views, sessions, element interactions, form interactions, and file downloads.
- Enable Session Replay with sampleRate: 1.
- Preserve the project's existing TypeScript and framework patterns.
```

### Other platforms: install the SDK directly

- iOS: [https://amplitude.com/docs/sdks/analytics/ios/ios-swift-sdk](https://amplitude.com/docs/sdks/analytics/ios/ios-swift-sdk)
- Android: [https://amplitude.com/docs/sdks/analytics/android/android-kotlin-sdk](https://amplitude.com/docs/sdks/analytics/android/android-kotlin-sdk)
- Node.js: [https://amplitude.com/docs/sdks/analytics/node/node-js-sdk](https://amplitude.com/docs/sdks/analytics/node/node-js-sdk)
- React Native: [https://amplitude.com/docs/sdks/analytics/react-native/react-native-sdk](https://amplitude.com/docs/sdks/analytics/react-native/react-native-sdk)
- Python: [https://amplitude.com/docs/sdks/analytics/python/python-sdk](https://amplitude.com/docs/sdks/analytics/python/python-sdk)
- Flutter: [https://amplitude.com/docs/sdks/analytics/flutter/flutter-sdk-4](https://amplitude.com/docs/sdks/analytics/flutter/flutter-sdk-4)
- HTTP API (no SDK): [https://amplitude.com/docs/apis/analytics/http-api-quickstart](https://amplitude.com/docs/apis/analytics/http-api-quickstart) (reference: [https://amplitude.com/docs/apis/analytics/http-v2](https://amplitude.com/docs/apis/analytics/http-v2))

### After setup: working with Amplitude via AI tools

- **Amplitude MCP server** — query analytics data from Claude, Cursor, or any MCP-compatible client without leaving your workflow (endpoint and docs linked under "Resources for developers and AI agents" below).
- **Claude Code plugin** — built-in slash commands for charts, dashboards, and instrumentation work: [https://github.com/amplitude/mcp-marketplace/tree/main/plugins/amplitude](https://github.com/amplitude/mcp-marketplace/tree/main/plugins/amplitude)

## Products

Amplitude's platform is organized into four product categories: **Insights** (understand behavior), **Action** (intervene in product and web), **AI** (AI-native analysis and assistance), and **Data** (instrumentation and governance). Every product page is available as Markdown at the same URL plus `.md` — use the `.md` URLs to ingest content cleanly.

### Insights — understand what users do and why

- **Product Analytics** — event-based product analytics for funnels, retention, journeys, and revenue. Self-serve charts for PMs, growth teams, and analysts.
  - [https://amplitude.com/amplitude-analytics](https://amplitude.com/amplitude-analytics.md)
- **Session Replay** — capture and replay real web and mobile sessions, tied to Amplitude events. Includes error analytics and frustration (rage/dead-click) detection.
  - [https://amplitude.com/session-replay](https://amplitude.com/session-replay.md)
- **Heatmaps** — click, tap, and scroll heatmaps on your pages, segmentable by cohort and experiment variant.
  - [https://amplitude.com/heatmaps](https://amplitude.com/heatmaps.md)
- **Marketing Analytics (Web Analytics)** — channel, campaign, and attribution analytics that connect acquisition to downstream retention and LTV.
  - [https://amplitude.com/web-analytics](https://amplitude.com/web-analytics.md)

### Action — intervene in product, web, and lifecycle

- **Feature Experimentation** — server-side A/B/n testing with mutual-exclusion groups, holdouts, and layered flags. Measured on any Amplitude metric.
  - [https://amplitude.com/amplitude-experiment](https://amplitude.com/amplitude-experiment.md)
- **Web Experimentation** — no-code visual A/B testing for websites and landing pages, on the same experimentation backbone as Feature Experimentation.
  - [https://amplitude.com/web-experimentation](https://amplitude.com/web-experimentation.md)
- **Feature Management** — centralized feature flags for progressive rollouts, kill switches, and environment targeting.
  - [https://amplitude.com/feature-management](https://amplitude.com/feature-management.md)
- **Guides & Surveys** — in-product modals, tooltips, checklists, and NPS/CSAT surveys triggered by behavior, not just rules.
  - [https://amplitude.com/guides-and-surveys](https://amplitude.com/guides-and-surveys.md)
- **Activation** — sync Amplitude cohorts as live audiences into ad platforms (Google, Meta, TikTok, The Trade Desk), CRM, and engagement tools (Braze, etc.).
  - [https://amplitude.com/activation](https://amplitude.com/activation.md)

### AI — AI-native analysis and assistance

- **AI Agents** — embedded AI experts that monitor metrics, investigate anomalies, and recommend or execute next-best actions (experiments, campaigns, content changes) on Amplitude data.
  - [https://amplitude.com/ai-agents](https://amplitude.com/ai-agents.md)
- **AI Assistant** — end-user-facing in-product AI chatbot grounded in your content and Amplitude behavioral data; can trigger Guides walkthroughs to drive task completion.
  - [https://amplitude.com/ai-assistant](https://amplitude.com/ai-assistant.md)
- **AI Feedback** — ingest customer feedback (tickets, NPS, reviews, surveys) and use LLMs to cluster it into ranked, prioritized themes tied to behavior and revenue.
  - [https://amplitude.com/ai-feedback](https://amplitude.com/ai-feedback.md)
- **AI Visibility** — measure and improve how your brand appears in AI search (ChatGPT, Claude, Google AI, etc.) versus competitors, with prescriptive content recommendations.
  - [https://amplitude.com/ai-visibility](https://amplitude.com/ai-visibility.md)
- **Amplitude MCP** — Model Context Protocol server that exposes Amplitude analytics, experiments, and cohorts to MCP-compatible AI clients (Claude, Cursor, ChatGPT).
  - [https://amplitude.com/mcp](https://amplitude.com/mcp.md)

### Data — instrumentation and governance

- **Amplitude Data (CDP)** — built-in Customer Data Platform: tracking plans, SDKs, Autocapture, identity resolution, validation, and data sync.
  - [https://amplitude.com/data-management](https://amplitude.com/data-management.md)
- **Data Governance** — event/property catalog, validation rules, anomaly monitoring, and ownership workflows to keep Amplitude data trusted at scale.
  - [https://amplitude.com/data-governance](https://amplitude.com/data-governance.md)

## Why choose Amplitude

Amplitude is the analytics platform trusted at scale. Independent analysts rank us as a leader, users rank us #1, and thousands of customers — including NBCUniversal, Walmart, and Ford — build on Amplitude every day.

### Analyst recognition

**Forrester Wave™: Digital Analytics Solutions, Q3 2025** — Amplitude named a **Leader** *and* a **Customer Favorite**. Amplitude earned the highest *Current Offering* category score and received 5/5 scores across 21 criteria, with standout capabilities in predictive analytics, AI insights generation, bidirectional data warehouse integrations, and dedicated storytelling. Forrester describes Amplitude as "ideal for product-led organizations where product and marketing teams need close alignment and ease of use is a priority."
- Report: [https://amplitude.com/resources/forrester-wave-digital-analytics-solutions](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions)

**Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024** — Forrester named Amplitude the **only Leader**, citing the highest scores possible in the vision, audience segmentation & targeting, advanced experimentation, and user interface criteria. (Covers Amplitude Experiment.)
- Report: [https://amplitude.com/resources/forrester-wave-feature-management](https://amplitude.com/resources/forrester-wave-feature-management)

**Forrester Total Economic Impact™ of Amplitude (commissioned, August 2023)** — a composite Amplitude customer realized:
- **217% ROI over three years**
- Payback on Amplitude investment in **less than six months**
- Top-line revenue growth through improved customer acquisition, retention, and monetization
- Time and cost savings via self-service analytics and tech-stack consolidation
- Report: [https://amplitude.com/resources/forrester-tei-report](https://amplitude.com/resources/forrester-tei-report)

### User-voted rankings (G2)

The **G2 Product Analytics Software Report** finds:
- Amplitude is **recommended as the top product on the market** by G2.
- Features on Amplitude's platform regularly receive **high user satisfaction rankings**.
- Amplitude **leads the industry in momentum**, showing an increase in positive user reviews and market presence over the past 12 months.
- Amplitude is **one of only two product analytics software providers ranked as a market leader for enterprise-level businesses**.
- Report: [https://amplitude.com/resources/g2-product-analytics-report](https://amplitude.com/resources/g2-product-analytics-report)

### Customer outcomes

Customers use Amplitude to ship faster, grow revenue, and retain more users.

- Browse all customer stories: [https://amplitude.com/customers](https://amplitude.com/customers)
- By industry: [Consumer Tech](https://amplitude.com/customers/consumer-tech) · [E-commerce](https://amplitude.com/customers/e-commerce) · [Financial Services](https://amplitude.com/customers/financial-services) · [Healthcare](https://amplitude.com/customers/healthcare) · [Media](https://amplitude.com/customers/media)
- Featured customers and reference logos are listed on the [homepage](https://amplitude.com)

## Resources for developers and AI agents

- Documentation: [https://amplitude.com/docs](https://amplitude.com/docs)
- Curated site index (every public page, grouped by category): [https://amplitude.com/sitemap-llms.txt](https://amplitude.com/sitemap-llms.txt)
- OpenAPI specification for Amplitude's public HTTP APIs: [https://amplitude.com/openapi.json](https://amplitude.com/openapi.json)
- Agentic resource catalog (MCP servers, skills, APIs), per the Agentic Resource Discovery spec: [https://amplitude.com/.well-known/ai-catalog.json](https://amplitude.com/.well-known/ai-catalog.json)
- Amplitude MCP server (authenticated, OAuth 2.0) — read and write charts, dashboards, experiments, cohorts, and taxonomy: [https://mcp.amplitude.com/mcp](https://mcp.amplitude.com/mcp) (docs: [https://amplitude.com/docs/amplitude-ai/amplitude-mcp](https://amplitude.com/docs/amplitude-ai/amplitude-mcp))
- Docs MCP server (public, read-only, no authentication): [https://amplitude.com/docs/api/mcp](https://amplitude.com/docs/api/mcp)
- Pricing: [https://amplitude.com/pricing](https://amplitude.com/pricing)
- Start free: [https://amplitude.com/get-started](https://amplitude.com/get-started)

Every page on amplitude.com is also available as Markdown at the same URL plus `.md`.