# Cracking the Code on Retention Strategies with SimpliSafe

Join Amplitude’s Lilli Clark as she dives deep with Sr. Product Manager, Emma MacDonald on how SimpliSafe approaches customer retention.

Source: https://amplitude.com/en-us/resources/cracking-the-code-on-retention-strategies

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Available On-Demand

# Cracking the Code on Retention Strategies with SimpliSafe

#### Watch Now

An Expert Conversation

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Presenters

Lilli Clark

Manager, Retention Growth Marketing, Amplitude

Emma Macdonald

Senior Product Manager, SimpliSafe

Understanding and solving for customer retention is a complex landscape. But looking at churn as simply a number or metric rather than as an indicator of behavior is short-sighted.

Join Amplitude’s Lilli Clark as she dives deep with Sr. Product Manager, Emma MacDonald on how SimpliSafe approaches customer retention.

They discuss how SimpliSafe:

- Defines retention
- Leverages quantitative and qualitative insights to understand the user journey
- Prioritizes their retention roadmap

You’ll leave with actionable insights that you can apply to your company’s retention strategy.