# The Modern Marketer’s Metrics Guide

Discover a framework for measuring what matters across the customer journey. Get 20+ metrics that meet the needs of modern marketers.


Source: https://amplitude.com/en-us/resources/modern-marketer-metrics-guide

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20+ metrics to move the needle

# The Modern Marketer’s Metrics Guide

#### Get 20+ marketing metrics

Use this metrics framework to build long-term customer value.

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With the deprecation of third-party cookies, you might be scrambling to capture as much first-party data as possible. But don’t overcorrect and lose sight of the ones that matter.

Our latest guide offers a framework for rethinking your marketing metrics, helping you look beyond clicks to see what builds customer loyalty and lifetime value. Learn:

- How to organize your marketing metrics by the customer journey
- The difference between leading and lagging indicators and how to use both
- The go-to metrics across awareness, acquisition, activation, engagement, retention, and revenue