# Optimize for Retention

Understand how to determine the right retention model for you and why a focus on retention helps you avoid the “leaky bucket”.

Source: https://amplitude.com/en-us/resources/plg-series-retention-2022-emea

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WEBINAR ON-DEMAND

# Optimize for Retention

#### Watch On-Demand

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WEBINAR HOSTS:

Abbie Kouzmanoff

PM Lead, Collaboration, Amplitude

Dora Kondeva

EMEA Marketing Director, Amplitude

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

- **Watch On-Demand:** [Define Your North Star](https://amplitude.com/resources/plg-series-north-star-2022-emea)
- **Watch On-Demand:** Optimize for Retention
- **Watch On-Demand:** [Driving Customer Engagement](https://amplitude.com/resources/plg-series-engagement-2022-emea)

In this second session, attendees will learn:

- Why focusing on retention helps you avoid the "leaky bucket"
- How to determine the right retention model for your product
- Which user behaviors are critical to growth