# Modern Data Stack: How to Use it to Drive Better Business Outcomes | Amplitude

Learn why Data Leaders choose Amplitude to maximize data stack ROI. Amplitude works with any modern data stack, meets industry standards and makes it easy to analyze all your data.

Source: https://amplitude.com/en-us/unlock-the-power-of-your-data

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Modern Data Stack

# Unlock the Power of Your Data

Data without context is nothing. Amplitude fits into any modern data stack to create impact from your existing data investments.

[Download Reference Architecture](https://info.amplitude.com/reference-architecture)

## Data Accessibility Without Sacrificing Security

Data leaders choose Amplitude as a customer insight and data activation layer on top of their data stack to securely govern, manage, orchestrate, and activate behavioral data.

Data Quality

Unite teams around accurate data – giving data teams developer toolkits that helps them collaborate and get to decisions faster.

Privacy and Security

Amplitude’s digital analytics platform meets industry certification standards to help reduce compliance burdens for your business.

Data Sources

Automatically push merged customer data, audience lists or predictive models to product and marketing teams so they can generate business insights without analyst support.

## Activating Data for The Best and Brightest

[View Customers](https://amplitude.com/customers)

“Amplitude and Snowflake have given RBI the ability to harness our data, turn it into something that’s easily understood, and drive better business decisions”

Aryan Naraghi

Restaurant Brands International (RBI)

Head of Data Analytics

## Your Guide to Data Impact

Amplitude unlocks the power of your data and guides you to deliver impact to everyone in your organization.

**Trusted behavioral data:** Accessibility and accuracy without chaos and unexpected costs.

**Consistent behavioral insights: **Best practices for digital analytics that improve analysis company-wide and save your analysts’ time.

**Faster, efficient action: **Let product managers and marketers easily access data in your warehouse – without writing a single line of code.

[Download the Ultimate Tracking Plan Template](https://docs.google.com/spreadsheets/d/1OO0l4NxAgGMc0_pboEgnw8m4L4I6W-a97WntaVtfvSU/edit#gid=1162516317)

## Data Impact for Every Architecture

Learn how Amplitude adds a seamless activation layer to any modern data stack design.

Collect data from clients, application and backend services so users can create activations and experimentations that impact business objectives.

For data stacks with existing data warehouse investments, Amplitude natively connects with your third-party data sources to power your MarTech and AdTech strategies.

Amplitude seamlessly integrated with your homegrown pipeline, ingesting data as it's created to deliver instant insights and activate real-time personalization strategies.

Organizations early in their transformation use Amplitude to analyze and activate data sources without connecting to a data warehouse.

## Data Impact for Every Data Stack

Learn how Amplitude works with your data stack architecture to make your data easier to analyze and activate, cutting value delivery from weeks to days.

[Download the Guide](https://info.amplitude.com/reference-architecture)

## More Resources

TDWI Event: Data Democratization

[Watch Now](https://amplitude.com/resources/tdwi-webinar-five-critical-plays-for-data-democratization)

Modern Data Stack Fireside Chat

[Watch Now](https://amplitude.com/events/unleashing-business-value-with-data-driven-insights)

Growth Stack Consolidation Event

[Watch Now](https://amplitude.com/events/growth-stack-consolidation-reduce-costs-increase-performance)

TDWI Playbook: Democratizing Analytics

[Download Now](https://info.amplitude.com/TDWI-Playbook-democratizing-analytics)

Strategies to Connect Data Consumers and Producers

[Download Now](https://info.amplitude.com/3-strategies-to-connect-data-consumers-and-producers-in-2023)

Deeper Customer Insights with Amplitude and Snowflake

[Download Now](https://amplitude.com/blog/rbi-amplitude-snowflake)