Discovering the Fundamentals of User Retention

Webinar On-Demand

WEBINAR HOSTS:

Richard Eckles

Customer Success, Amplitude

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In this 30-min webinar, we’ll cover the user retention basics—why it matters and how to do it well.

If you care about the growth of your product, then you should care about user retention. Without retention, your product is a leaky bucket. No matter how many resources you put into acquisition, if you are unable to retain your users, you won’t have sustainable growth or the means to generate revenue.

At Amplitude, we know just how critical user retention is. We even wrote a 155-page guide on Mastering Retention. And now we’re breaking it down to help you discover how to drive true growth by prioritizing retention.

Join this webinar to learn:

  • When you should focus on user retention

  • The steps to define your 2 key retention metrics

  • Our Retention Lifecycle Framework

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.