Map types
Click map
Click maps provide a color-coded display of the clicks, or "heat" on your page. Areas with few clicks appear blue. Busier areas appear green, yellow, orange, and red in order of increasing clicks. Use a click map to find high-traffic areas and optimize your calls to action.Click map Microscope
Highlight an area of the click map to access Microscope. From Microscope, you can:
- View the events in the highlighted area for deeper visibility into user actions, or create a chart to analyze trends and behaviors across your data.
- View replays of user sessions that contain the events in your selection. Replays combine the quantitative insights from Heatmaps with the qualitative context from Session Replay.
- Create a cohort of users who interact with a specific area of a page. For more information, go to Behavioral Cohorts.
Selector map
The Selector view displays a wire frame of clickable elements on the page, ranked by number of clicks in descending order. Select an element on the map or in the list to watch Session Replays of those events, view the raw events, or create a cohort of users who engaged with the selector. Use the ranking to confirm that your most important elements get the most engagement.Page length
Selector maps display the page up to the lowest interactive element recorded, plus a small buffer. For instance, if the lowest button on a page is 1,200px down, the map shows up to that point, even if the full page is longer.
Selector map Microscope
Select a ranked element on the page to access Microscope. From Microscope, you can:
- View the events associated with the element area for deeper visibility into user actions, or create a chart to analyze trends and behaviors across your data.
- View replays of user sessions that contain an interaction with the selected element. Replays combine the quantitative insights from Heatmaps with the qualitative context from Session Replay.
- Create a cohort of users who interact with a specific element. For more information, go to Behavioral Cohorts.
Scroll map
The scroll map shows the number of sessions and percentage of sessions that have scrolled that part of the page into their viewport. Use the handle on the slider to adjust the scroll depth.
The scroll map also shows the average fold of your page: the amount of the page that appeared on a user's device without the need to scroll. Use scroll depth to decide what belongs above the fold.On the list to the right of the map, select Watch Replays to view Session Replays where the session scrolled at least that much of your page.Microscope availability
The microscope in heatmaps is only available for click maps and selector maps. The microscope isn't available for scroll maps.
Page length
Scroll maps reflect the farthest point users scrolled on the page within sessions, with no set limit. For example, if some sessions show a 1,000px version of a page and others show a 2,000px version, the heatmap combines scroll data from both versions. Choose from available background snapshots to align the heatmap with the version most relevant to your analysis.
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