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Heatmap use cases

Heatmaps build on Session Replay to show product engagement at a visual, macro level. Each map type answers a different question about how users interact with a page. Use the examples on this page to decide which map type fits your goal, then turn what you find into events, replays, and cohorts.

Optimize clicks and calls to action

Use a click map to see where visitors click on a page. Busy areas appear in warmer colors, so you can confirm that primary calls to action draw attention and spot areas that get more clicks than expected. Clicks on non-interactive elements can reveal where users expect a link or button that doesn't exist.

Rank and validate key elements

Use a selector map to rank the most interacted with elements on a page in descending order. Use the ranking to confirm that the elements you consider most important also get the most engagement. The ranking also shows which of two competing buttons or links draws more engagement.

Improve content placement

Use a scroll map to see where the average page fold falls and how far users scroll. Use scroll depth to decide what belongs above the fold and to find content that few users ever reach.

Compare segments and devices

When you create a heatmap, you can apply a segment based on user properties or cohorts, and view the map by device type. Compare the same page across desktop, mobile, and tablet, or across user segments, to understand how engagement differs. You can also compare a page before and after a redesign to validate the change.

Turn engagement into action

The three map types show where users engage. To understand why users engage, use Microscope on click and selector maps to:
  • View the events behind a zone or element, and create a chart to analyze the trend across your data.
  • Watch the Session Replays tied to those events to add qualitative context.
  • Create a cohort of users who interacted with an area or element. You can reuse the cohort in Amplitude or send the cohort to a third-party destination, such as a CRM or marketing platform, for targeted outreach.

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