Moengage (Cohort Sync)

Amplitude's MoEngage integration allows you to send hyper-targeted behavioral audiences from Amplitude to MoEngage. With MoEngage, you can use Amplitude cohorts to drive precisely tailored email, SMS, push, and in-product messaging.

Considerations

To use this integration, you need a MoEngage account, an understanding of Amplitude behavioral cohorts, and an Amplitude user property that matches what you're using for your User ID field in MoEngage.

Setup

MoEngage setup

1. Login to your MoEngage dashboard and navigate to Settings -> API Settings.
2. Copy the App ID and Secret Key.

Amplitude setup

1. In Amplitude Data, click Catalog and select the Destinations tab.
2. In the Cohort section, click MoEngage.
3. Enter a name and app ID.
4. Map your user ID and device ID. Make sure the unique user ID is the same in both Amplitude and MoEngage. This integration uses the device ID to map anonymous users, so make sure that device ID is the same in Amplitude and MoEngage.

Send a cohort

1. In Amplitude, open the cohort you want to export. Click Sync, and choose MoEngage.
2. Choose the destination.
3. Select the sync cadence.
4. Save your work.

In MoEngage, the cohort appears as a custom segment with the name [Amplitude][Cohort Name].

Frequently asked questions

Resolve invalid characters errors when syncing cohorts

MoEngage doesn't accept certain special characters in cohort names, including colons (:), parentheses (()), and similar symbols. Because Amplitude sends your cohort name to MoEngage in the format [Amplitude][Cohort Name], any special characters in the original name carry through and can cause the sync to fail.

To resolve this, rename your cohort in Amplitude so it uses only letters, numbers, spaces, and hyphens. After you rename the cohort, refresh the page and start a new sync.