새로워진 웹 애널리틱스로 최고의 사이트 구축
한 줄의 코드로 자동화된 웹 인사이트, 세션 리플레이, A/B 테스트, 개인화된 경험까지 지원합니다. 웹 애널리틱스를 강화하고 GA4는 잊어버리세요.
2,700여 기업에서 신뢰하는 최고의 분석 기술로 구동
Sign up for our free Starter plan and easily set up website tracking for automated insights—no developer required.
- One line of code to instrument your website and capture rich web insights.
- Access web performance data in minutes with default tracked events.
- Analyze the metrics that matter—page views, sessions, clicks, traffic, conversions, and more.
한 줄의 코드만으로 시작 가능
무료 스타터 플랜으로 개발자 없이도 웹사이트 추적을 설정하고 자동 인사이트를 확보하세요.
- 한 줄의 코드만으로 웹사이트를 분석하고 풍부한 웹 인사이트를 즉시 얻을 수 있습니다.
- 기본 추적 이벤트를 통해 몇 분 만에 웹 성능 데이터에 액세스할 수 있습니다.
- 페이지 조회수, 세션, 클릭수, 트래픽, 전환 등 중요한 지표를 분석하세요.
자동화된 웹 인사이트 얻기
풍부한 웹 인사이트를 통해 사용자 확보, 행동, 전환 지표를 분석하세요.
- 채널, 캠페인, 페이지 전반에 걸친 전체 퍼널 인사이트를 얻으세요.
- 웹사이트 내 행동 데이터를 조회수, 이탈률, 세션 지표와 연계해 분석하세요.
- 다차원적인 세그먼트를 파헤쳐 개인화된 경험을 구축하세요.
성과를 내는 캠페인 실행
강력한 캠페인 인사이트로 웹사이트 성장을 이끄는 투자 전략을 파악하세요.
- UTM 및 리퍼러를 자동으로 채널로 분류하여 고객 확보 트래픽을 구성해 보세요.
- 을 사용하여 어떤 확보 전략이 효과적인지 평가해 보세요.
- Google 및 Meta 통합 또는 데이터 웨어하우스를 통해 광고 지출 대비 수익 지표를 추적하세요.
웹사이트에서 더 깊은 참여 유도
Connect marketing efforts to product engagement. See which channels yield high-value customers, optimize spend in real time, and align marketing and product teams around shared goals.
Identify friction with frustration analytics, heatmaps, and session replays. Make real-time adjustments and test confidently to optimize the customer journey.
Target users based on actual behavior, not static lists. Deliver dynamic content to high-value segments and continuously measure impact to maximize ROI.
사이트에서 방문자의 참여 방식 확인
Target high-value users across channels, deliver personalized experiences, and track campaign impact from first touch to loyal customer.
Launch experiments on campaigns and pages, measure impact on revenue metrics, and quickly iterate to improve performance with confidence.
Watch user sessions, identify friction with heatmaps, and make targeted improvements that boost conversions.
“Campaigns that took a year or more to achieve profitability using data from our previous analytics platform are now profitable in just three months.”
웹사이트 최적화를 위한 모든 기능을 한곳에
성과가 우수한 캠페인, 채널, 콘텐츠가 신규 사용자 확보에 어떤 영향을 주는지 확인하세요.
행동 분석 정보를 사용하여 고객 여정을 이해하고 사용자 전환 또는 이탈을 유발하는 요인을 파악하세요.
구매 행동을 사이트 성능과 연계하여 구매 결정 요인을 파악하세요.
WordPress 고객을 위한 희소식!
공식 Amplitude for WordPress 플러그인으로 WordPress 사이트의 잠재력을 최대한 발휘하세요. WordPress 데이터를 Amplitude에 연결해 개발자 도움 없이도 웹 성능 인사이트를 빠르게 확인할 수 있습니다.
Frequently asked questions
Amplitude’s unified marketing analytics connects campaign performance to product behavior, giving you visibility into the complete customer journey. Traditional analytics tools show you clicks and page views, but Amplitude reveals what actually drives conversions and retention. These insights help you make data-driven decisions that improve ROI across all marketing investments.
Amplitude reveals the “why” behind your marketing performance. Discover which user behaviors correlate with conversion, which campaigns drive product adoption (not just sign-ups), and where customers get stuck in your funnel. These behavioral insights help you optimize marketing spend, improve messaging, and create personalized experiences that drive growth.
Amplitude combines analytics with and to show you exactly where customers get stuck in your conversion funnel. Watch real user sessions, identify friction, and make targeted improvements—all without switching between multiple tools. This integrated approach helps you increase conversion rates faster and optimize the entire customer journey.
Amplitude creates powerful audience segments based on actual product usage, not just demographic attributes or static lists. Target high-value users across channels, deliver personalized experiences that convert, and measure the full impact of your campaigns from first touch to loyal customer—all from a unified platform that connects with your existing marketing stack.
Amplitude creates a shared source of truth that both teams can use to collaborate effectively. Marketing teams see which campaigns yield valuable customers, while product teams understand which features convert and retain users. This unified view helps both teams optimize the entire customer journey together, breaking down traditional silos.
Amplitude gives marketers everything they need to drive growth, from foundational analytics to real-time optimization tools. Analyze performance with , , , and . Watch user behavior with and to pinpoint friction. Run A/B tests and rollouts with , trigger in-app , and collect feedback with . Unlock personalization across ad and marketing platforms with —all in one unified platform.
Amplitude Analytics offers a usage-based pricing model based on the number of monthly tracked users (MTUs). Choose from . If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you’d like to send per month.
Get started immediately with our that includes core marketing analytics features. For marketing teams ready to scale with our Growth and Enterprise plans, our implementation specialists can help you connect your data sources so you can build custom dashboards within days, not months. With pre-built templates for common marketing use cases, you’ll get value from day one.
We offer support plans for every stage of your growth journey. Start for free with on-demand resources like our and the . Or choose our Growth and Enterprise plans with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and . Get help setting up your , dashboards, and data so you succeed from the start.