Now open: Nominations for the 2025 Product 50 awards

We’re delighted to announce that 2025 Product 50 Award nominations are now open! This annual recognition is the who’s who of product and growth leaders. It’s a platform to celebrate the next wave of innovators who will shape our industry’s future. But we need your help to identify this year’s nominees.

Why the Product 50 Awards matter

Product 50 was born in a world where digital products don’t just support the business—they are an integral part of the business. But anyone in product knows that building engaging digital products is hard work. It requires deeply understanding your customers’ needs, breaking down silos between teams, using the latest technologies, and challenging the status quo.

When we’re caught up in the work, we overlook the unsung heroes behind digital products’ design, creation, and delivery—until Product 50. The list celebrates the industry-transforming visionaries and innovators setting the gold standard for product, growth, and design excellence. And I’m confident that the incredible leaders on this year’s list will become the business leaders of tomorrow.

First launched in 2022, this program’s success blows us away every year—we received over 600 nominations last year! Now, we’re looking to build on that success in 2025.

The list is determined using set criteria and scored by a panel of industry judges, and only 10 winners and 40 finalists can be called the Product 50. I’m excited to join this year’s judges, who include industry leaders and some of today’s most influential voices from around the globe:

• Sara Rossio, Chief Product Officer, G2
• Carlos Gonzalez de Villaumbrosia, CEO, Product School
• Adrienne Tan, Co-founder and CEO, Brainmates
• Timo Dechau, Founder, Deepskydata

Why you should nominate

You’re in the trenches day in and day out, working to innovate and rethink digital products. This gives you a front-row seat to the inspiring individuals leading these transformations (or, maybe, you are one of those leaders!).

Well, now’s the time to recognize those contributions. Be it a peer, leader, yourself, or even a customer—now’s the time to speak up and nominate for this year’s award. Previous winners hailed from companies like Google, Lyft, Amex, Uber, Asana, Figma, and more!

But don’t be intimated by the company names or titles you see on the list. Work for a smaller company or startup? Relatively new to product? Don’t count yourself out.

From product managers to heads of data, VPs of growth, and industry analysts, we want to honor the individuals leading the way in product innovation from companies big and small. With 10 different categories, we’re confident that your nominee’s impact is worthy of nomination in at least one.

There is no cost to nominate an individual for Product 50, and you can submit as many nominees as you’d like. If your nominee fits multiple categories, you can submit them for up to three.

Categories and criteria for 2025

This year’s awards feature 10 dynamic categories:

• Most Admired Product Leader: The person up-and-coming product leaders aspire to be.
• Best Product Leader, Large Company: Works at a company with 1,000+ employees and has been instrumental to its product’s success.
• Best Product Leader, Midsize Company: Works at a company with 100-1,000 employees and has shaped the success of its product.
• Best Product Leader, Startup and Small Company: Works at a company with 100 or fewer employees and is laying a strong foundation for product success and growth.
• Most Promising Product Up-and-Comer: Isn’t well-known yet, but will be making headlines in the product world one day.
• Best Growth Leader: Supports customer acquisition, monetization, and retention to drive product growth.
• Best Digital Transformation Product Leader: Helped digitally transform their company by launching or enhancing its digital product(s).
• Best Product Design Leader: The brains behind a product known for its seamless, engaging, and intuitive user experience.
• Best Product Industry Influencer: A well-respected voice, educator, analyst, journalist, or other influential figure in the product space.
• Best Data-Driven Product Leader: An expert at using data to inform their product strategy.

Nominations will be scored based on four key criteria:

• Innovation: Is the nominee driving innovation within their organization? Consider leaders who have developed a novel product, pioneered a unique new process or solution, or encouraged new thinking.
• Business impact: Is the nominee responsible for a product that has led to significant business growth?
• Social Impact: Does the nominee demonstrate a commitment to bringing diverse perspectives, backgrounds, and abilities to their organization or product solutions?
• Influence: Did multiple people nominate the nominee?

What winners can expect

Submissions are open now through January 24, 2025 at which point our judges start the difficult task of determining the best of the best. Winners will be announced in Spring 2025 and recognized in VentureBeat, across Amplitude channels, and more. Then they should expect lots of high fives, fist pumps, and shout-outs—because seriously, this is a career-defining opportunity, and they’ve earned this recognition within the product industry!

Submit your nomination

Head to the Product 50 site to review the categories and submit your nominations. Don’t forget to include details, examples, and data to demonstrate the impact of your nominees’ work—this is a tight race, so now’s not the time to be humble!

We can’t wait to celebrate the 50 best and brightest product and growth leaders of 2025. Let’s nominate all the hard-working, innovative leaders who deserve this year’s honor and make this Product 50 the most successful yet.