Discover user insights for building better products

Product analytics that enable everyone in your company to understand user behavior

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Meet Amplitude

We provide web and mobile analytics for building better products.

Track all the data you want. Dig into user behavior. Get the user behavior insights you need to build a better product. Learn More

User Behavior Insights

Discover the user actions that drive retention, engagement, & conversion with behavioral cohorts & Compass.

Better & Faster Decisions

Get actionable insights from real-time dashboards and direct SQL access to raw data.

Cross-Platform Tracking

View the entire user journey across different devices, operating systems, and platforms with our web and mobile analytics.

Unmatched Scalability

We’re built to scale. Our customers send us millions of DAUs and billions of events every month.

The Magic Metric

Your source for best practices on web and mobile app analytics.

You're Measuring Daily Active Users Wrong

If you haven’t stopped caring about vanity metrics—unique views, app downloads, registrations, etc.—you should. A lot of entrepreneurs have; they’ve read The Lean Startup or heard about Facebook’s “7 friends in 10 days” growth hack and they’ve started to focus on metrics like daily active users (DAU). There are two problems with DAU: […]

Read more on the Amplitude blog

The product analytics platform for driving retention, engagement, and conversion.

See it for yourself.

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