Perfect your product without the guesswork
Product analytics that guide you to growth. Spot trends with machine learning, see insights at a glance, get fast answers without coding—all in one self-serve platform that anyone can use out of the box.
Clear insights you can't miss
Amplitude Analytics is the easiest way to build your best product. Visualize and understand the full user journey as proactive insights point to your growth drivers. With top-rated tools helping you connect the dots, you can make smart decisions with confidence.
2,000+ companies trust Amplitude
See how to increase conversions
Visualize common paths users take in your product to find friction points and build a seamless experience that converts more users.
- Build custom, multistep funnels in minutes
- Compare users flows that convert or lead to a drop-off
- Segment by attributes or behaviors to see who converts
Identify what drives long-term value
Spot trends in product use by user groups as machine learning correlates specific behaviors with conversion and retention.
- Isolate the drivers of purchasing, engagement, and retention
- Compare in-product actions by category, frequency, and user percentage
- View insights from 1000s of actions with a single click
Find fast answers in user data
Compare any mix of user behaviors, attributes, or metrics to pinpoint your best acquisition channels, costs, and more.
- Analyze channels by spend, user action, and lifetime value
- Attribute metrics by source, including visits, page views, and campaigns
- Explore insights with a click, no manual data manipulation required
See how many users return
Visualize your stickiest features and easily create user groups to understand which users return most often, and why.
- See how often users return to your product
- Segment groups into new, active, resurrected, and churned users
- Learn which groups and behaviors correlate most with retention
See how users navigate your product
Group users by in-product behavior then visualize every pathway in one chart to boost engagement from a bird's eye view.
- See the frequency, duration, and intent behind user behavior
- Understand any user group with cohorts from any Amplitude report
- Use Root Cause Analysis to see what caused a shift in engagement
Everything to optimize your product in one place
See who uses your product features with visualized path analytics that finds friction and makes it clear where to optimize for customer value.
Compare funnels by who converts and who doesn’t to see shared traits, remove obstacles, and deliver a seamless experience.
Identify what drives churn, purchasing, and loyalty by correlating user behaviors with growth for greater returns at every stage of the funnel.
Run, scale, and analyze targeted experiments for user flows, forms, and more using existing analytics to ship better experiences faster.
Cut costs and drive growth using behavioral analytics to align around the product experience that’s best for your customers and the bottom line.
Fully-integrated analytics that guide growth at every step
Get everything you need to perfect your product, right out of the box. Fast answers without coding, visualizations, expert help when you need—so even if you're just starting, you can grow with confidence.
Unite teams around data-driven decisions using built-in collaboration tools, reports, and integrated experimentation. With one shared workflow and data foundation, it's never been easier to decide as one.
Ensure data accuracy, security, and governance at scale with a platform built to identify what drives success, integrate insights with your tech stack, and implement flexibly via API, SDK, or CDP.
There’s a lot to love about Amplitude
“Amplitude provides us a richer and deeper framework beyond what we could get elsewhere. We move faster, ideate quicker and understand our users more deeply.”
The easiest way to build your best product
Give customers the product they want using the leading product analytics platform. Get instant access to all our most popular features when you create a free account.
Frequently asked questions
Amplitude Analytics provides you with clear insights on how to improve your product and increase conversion, engagement, and retention. Powered by machine learning, the platform visualizes your customer journey, calls out friction points, and helps you understand behaviors at the deepest level using best-in-class tools.
Everything you need to unlock customer growth: funnel analysis, retention analysis, event segmentation, data tables, user sessions, and more. Amplitude Analytics is a fully-integrated platform that pairs natively with additional features, like Amplitude Experiment, which enables analytics-driven testing. Or combine with Amplitude CDP to connect your entire data stack.
Amplitude Analytics offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from three pricing plans. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.
Amplitude Analytics is the easiest way to build your best product. Our fully-integrated platform allows every team to gain clear insights right out of the box, collaborate with shared tools, run experiments on command—no coding required. Make smarter decisions using forecasts and trends from machine-learning, plus insights proactively-surfaced from deep in your data.
We offer support plans for every stage of your growth journey. Start for free with on-demand resources in our Developer Docs, Help Center, and the Amplitude Academy. Or choose from a paid plan with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and instrumentation. Get help setting up your product metrics, dashboards, and data so you succeed from the start.