Perfect your product without the guesswork
Get fast answers to any growth question without coding. Amplitude unites all your data with behavioral analytics and AI automation—for an easier way to build your best product.
Clear insights you can't miss
Access reliable product insights in seconds with automated reports. Understand your user journey at a glance with instant visualizations. Amplitude gives all teams access to accurate, real-time insights while highlighting what’s actionable, so you can make smart decisions with confidence.
Over 2,000 companies trust Amplitude
Insights at your fingertips
Start exploring insights at once with industry-specific templates and automated reports that flatten the learning curve.
- Access key product metrics right away
- Get started quickly with event recommendations
- Customize insights and reporting based on your industry
Turn questions into answers
Identify the features and behaviors that drive growth or churn. Amplitude points you to statistically significant insights so you always know what matters.
- Visualize where and how users convert in your journey
- Correlate segment behaviors with conversion and churn
- See the big picture then zoom in on what's driving behavior by segment
Set metrics and track goals
Analyze any mix of metrics, attributes, and cross-platform user behaviors to pinpoint your growth drivers, including marketing campaigns.
- Save metrics and standardize across charts, cohorts, and tables
- Dig into multi-dimensional segments that impact metrics
- Compare metrics across your most relevant user segments
Find and fix issues
Stay ahead of potential issues with a smart platform that alerts you to regressions in your metrics—no manual effort required.
- Spot trends and significant deviations from expected values
- Get notified about issues before they impact your business
- Investigate the root cause of anomalies behind changes
Experiment at any scale
Improve your product with native A/B testing and integrated insights to personalize experiences and drive growth by segment.
- Iterate on features faster then ship with confidence
- Scale experimentation without data pipelines
- Test, measure, and deploy from one platform
Everything to optimize your product
See who uses your product features with visualized path analytics that finds friction and makes it clear where to optimize for customer value.
Compare funnels by who converts and who doesn’t to see shared traits, remove obstacles, and deliver a seamless experience.
Identify what drives churn, purchasing, and loyalty by correlating user behaviors with growth for greater returns at every stage of the funnel.
Run, scale, and analyze targeted experiments for user flows, forms, and more using existing analytics to ship better experiences faster.
Take action on powerful product insights to meet customers where they are and fuel acquisition, monetization, and retention.
Built on trusted data
Ensure data accuracy, security, and governance at scale with a platform purpose-built to identify what drives product success, integrate insights with your tech stack, and enable flexible implementation via API, SDK, or CDP.
There’s a lot to love about Amplitude
“Amplitude provides us a richer and deeper framework beyond what we could get elsewhere. We move faster, ideate quicker and understand our users more deeply.”
Get started with Amplitude Analytics
Give customers the product they want using the leading product analytics platform. Get instant access to all our most popular features when you create a free account.
Frequently asked questions
Amplitude Analytics provides you with clear insights on how to improve your product and increase conversion, engagement, and retention. Powered by machine learning, the platform visualizes your customer journey, calls out friction points, and helps you understand behaviors at the deepest level using best-in-class tools.
Everything you need to unlock customer growth: funnel analysis, retention analysis, event segmentation, data tables, user sessions, and more. Amplitude Analytics is a fully-integrated platform that pairs natively with additional features, like Amplitude Experiment, which enables analytics-driven testing. Or combine with Amplitude CDP to connect your entire data stack.
Amplitude Analytics offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from three pricing plans. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.
Amplitude Analytics is the easiest way to build your best product. Our fully-integrated platform allows every team to gain clear insights right out of the box, collaborate with shared tools, run experiments on command—no coding required. Make smarter decisions using forecasts and trends from machine-learning, plus insights proactively-surfaced from deep in your data.
We offer support plans for every stage of your growth journey. Start for free with on-demand resources in our Developer Docs, Help Center, and the Amplitude Academy. Or choose from a paid plan with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and instrumentation. Get help setting up your product metrics, dashboards, and data so you succeed from the start.