Amplitude Experiment

Make Better Product Decisions Faster

The product experimentation platform built to bring product, engineering, and data teams together to plan, deliver, track, and analyze product changes.

Measure product changes

Focus on the most impactful metrics, informed by user behavioral analytics.

Deliver targeted experiments

Leverage our feature flags, or bring your own. Either way, deliver the right experiment to the right users at the right time.

Analyze causal data

Generate true causal data with our robust statistical engine, leaving nothing to chance.

Analytics and experimentation, all in one platform

The only product experimentation platform born from analytics and customer behavior

Your entire experimentation lifecycle in one place

Making better product decisions is easier when you can power, run, analyze, and scale experiments on the same platform.

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Checkout experiment page
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Start from a hypothesis grounded in existing behavioral analytics to decide what you want to change. Plan for the impact you expect to have, by setting measurable goals aligned to specific metrics.

Leverage our feature delivery system to deliver your experiment to the right target cohort at the right time. Or leverage Experiment Results—bring your own feature flags and send us the A/B data.

Be confident in your product experimentation results. Our stats engine looks for statistical significance so you know when the results are from the changes you made, and not due to chance.

Experiment Results

Provide your product teams with a self-service way to plan, track, and analyze their experiments.
Leverage your own feature flags to generate the A/B data, we’ll bring the rest.

Product experimentation is a differentiator

Everything you need in one place

Determine and deliver the best customer experience without tacking on a siloed product experimentation tool.

A/B tests

Learn what matters to users, what drives important behaviors, and what’s limiting growth.

Feature flags

Configure experiences remotely, manage release risk, and deploy faster.

Behavioral data

Target customers based on actual or predicted behavior without extra engineering work.

Identity resolution

Serve users the same experience regardless of platform or auth state.


Pass variables into your product to remotely manage experiences without deploying new code.

Proactive analytics

Surface ripple effects in behavior that occur beyond the bounds of tests.

Scale experimentation across your teams

Open new possibilities for what you can test and what you can learn.

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Loyalty Programs

Target your most valuable users to test loyalty experiences that increase LTV.

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Design Look and Feel

Push in color palette configurations to test new designs like a Night Mode.

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Navigation Experiences

Experiment with navigation order and options for new users versus power users.

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Form Optimization

Test adjustments to form setup based on acquisition channels and sources.

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Social Experiences

Determine if shared experiences increase engagement and which segments value it the most.

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CTAs by Segment

Try different CTAs for premium plans for new users versus existing subscribers.

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Discount Optimization

Test different offers by channel, product usage or predicted behavior.

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Funnel Optimization

Remotely reorder or remove steps in a funnel to experiment with improvements to conversion.

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Propensity-driven Experiences

Use predictions to test changes in the UI based users’ likelihood to use a feature or make a purchase.

Why digital teams needed a new system.

A new "Big Idea" report from Constellation research unpacks the forces and nuances that have led to a new way of working and a mission-critical system for digital businesses.

  • How have customers and products changed forever?
  • Why measure behaviors over experiences?
  • What infrastructure is used by the top digital products?
  • Why are BI and marketing clouds not the answer?
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Experimentation Guidebook

Learn how to level-up your experimentation program by testing what matters.

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Introducing Amplitude Experiment

See the thinking that went into Experiment and how it will change the way you run A/B tests.

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The North Star Framework

Put the North Star framework to action for your product.