Heatmaps
See what’s hot, and what’s not
Visualize engagement to spot friction, optimize user experiences, and drive growth.
See
Visualize user behavior instantly
Understand what captures attention—and what doesn’t—at a glance. Amplitude Heatmaps show clicks, scrolls, and engagement hotspots on your website or web app.
- Spot friction, rage clicks, and underperforming CTAs
- Visualize behavior across different devices and screens
- Capture every user interaction—no extra tagging required
Explore
Understand the “why” behind the data
Clicks are just the beginning. Heatmaps connect to your full analytics stack, so you can explore root causes, not just symptoms.
- Filter by segment, campaign, or experiment group
- Use alongside journeys and funnels to diagnose drop-offs
- Use Session Replay to see how real users experience a page
Act
Follow through on insights without switching tools
Amplitude doesn’t stop at answers—we help you move faster to act on them. Heatmaps are integrated into the workflows your teams already use.
Three ways to see what users do
Explore clicks, scrolls, and custom elements to understand how users engage with your website—from CTA taps to drop-off zones.
Pinpoint exactly where users click on a page so teams can refine designs and improve usability based on popular page elements.
Grow your business with our better together platform
Heatmaps + Session Replay
Use Heatmaps to spot aggregate behavior patterns, then jump into replays to see exactly how your users experience your site.
Heatmaps + Experimentation
See how users interact with each variant—not just which one wins. Use Heatmaps to validate changes and uncover why one test performs better.
Heatmaps + Analytics
Add visual context to your metrics. Use Heatmaps to explore the behaviors behind drop-offs, conversions, and engagement across pages and cohorts.
Heatmaps + Activation
Build audience segments directly from any heatmap to quickly take action. Run experiments, create a survey, or sync to ad platforms for audience retargeting.
“Heatmaps helped us uncover a critical UX issue we didn’t even know existed. We were able to see firsthand how frustrating our app could be for mobile users, then push mobile accessibility upgrades straight onto our roadmap.”
Shawn Hymer
Data and Strategy Analyst, Palo Alto Software
Get started with Heatmaps
Get a clear picture of how users interact with your digital experiences—what’s working, what’s missing, and what’s driving outcomes—so you can take smarter action, faster.
Frequently asked questions
Amplitude Heatmaps visually show where users click, scroll, and engage across your site or web app. They’re layered directly over your live interface—no extra tagging or tools needed. Learn more about heatmaps.