Amplitude for Marketers
Make every marketing move count
Every marketing dollar matters. Amplitude shows which campaigns and channels drive real value so you can double down on what works.
See how marketers drive ROI with Amplitude
Stop guessing and start taking action with data-driven insights, testing, audience activation, and more—all in one unified platform.
See what drives retention to find and keep your best customers
Amplitude shows you where users drop off and why—so you can act fast to convert more visitors into customers.
- Spot the drop-offs: Funnel analysis and journey maps show where users bail
- See the “why”: Session Replay and Heatmaps reveal real-time behavior and frustration points
- Test what works: Run experiments and optimize experiences without relying on developers
“By using Amplitude, we’ve validated marketing strategies—unlocking invaluable insights into customer behavior, campaign optimization, and performance measurement.”
Bjorn Seaton
Marketing Analytics Manager, Trendhim
Empowering tools for marketing teams
Pre-built marketing reports
Get out-of-the-box insights for channels, campaigns, ads, and landing pages—all in one place.
Audience Activation
Personalize campaigns in real time with segmentation, AI-powered predictions, and automated syncs.
Integrated experimentation
Safely test and release new experiences across apps, channels, and websites—without relying on developers.
Session Replay
Marry rich quantitative insights with real-time qualitative feedback to reconstruct digital experiences.
Guides and Surveys
Deliver tours, surveys, and announcements that target users based on their actual product usage.
Identity resolution
Maintain one unified profile for each customer that draws from all touchpoints, channels, and devices.
Integrate Amplitude with your favorite marketing platforms and channels
Marketers beat their metric goals with Amplitude
Avito
Engagement data helped Avito improve retention by 100% while reducing acquisition costs by 3x.
TicketSwap
TicketSwap brought users back to their site and increased sales funnel completion by 15%.
WeMoney
WeMoney increased retention by 20% and reduced customer acquisition costs by 2x.
Break up with bad analytics
Lack of self-service insights. Suspect data quality. Not playing nice with the modern marketing stack. Legacy analytics tools are holding you back.
Breaking free can seem daunting—but we have the tools, frameworks, and expertise to make your migration to Amplitude the fresh start you need.
Resources
Ready to explore Amplitude?
Frequently asked questions
Yes—it’s for both. Amplitude gives marketing and product teams one place to collaborate on the same real-time behavioral insights. Marketers can use these self-serve insights to see what drives acquisition, engagement, and revenue—without relying on analysts. They can also take action to optimize and personalize the entire customer journey quickly and at scale.
Marketing teams use Amplitude whenever they need to understand the customer journey across websites, apps, channels, and campaigns—and then be able to improve and personalize that journey. Often, this means they focus on conversion rate optimization, improving campaign ROI, or activating valuable behavioral segments in channels or marketing engagement platforms, like Braze. Marketers also choose Amplitude when they want to stop using multiple disparate tools and consolidate their digital analytics. With Amplitude, they get one unified platform to collaborate with digital product teams using shared insights and metrics.
Google Analytics is incredibly popular, but the migration to GA4 has been rocky for Google Analytics customers. Marketing teams turn to Amplitude when they need deeper self-service insights and better choices for integrating with their best-of-breed martech stack or when they have concerns about GA4 compliance with HIPAA, GDPR, and other regulations. Learn more.
Unlike Adobe Analytics, Amplitude is easy to use, built for both web and product insights, easily integrates with a best-of-breed martech stack (including data warehouses), and is often much more cost effective for licensing, implementation, and maintenance. Learn more.