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Perspectives
February 28, 2024

5 Trends Shaping the Future of A/B Testing and Experimentation

Discover how A/B testing is evolving and transforming digital product strategies due to new technological developments.

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Ken Kutyn
Senior Solutions Consultant, Amplitude

Perspectives

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Acquisition Playbook: Mastering Customer Acquisition Strategy
Kate Syuma
Kate Syuma
Founder, Growthmates, ex-Miro Head of Growth Product Design
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Learn product-led growth fundamentals from the experts

It's easy to see why product-led growth (PLG) is having a moment. PLG keeps customer acquisition costs low and reduces sales and marketing spending.

Learn what product-led growth is and how to get started from our expert contributors. With the right PLG strategy, you can align your resources to what's best for your customers and your bottom line.

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Noorisingh Saini
Content Marketing Manager, Amplitude
Product-Led Growth Guide Volume 2: How to Get Started with PLG
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Skyla R. Banks
Senior Commercial Counsel, Amplitude
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Learn about analytics, product, and more from industry experts.

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Adam Greco
Product Evangelist, Amplitude
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Julia Dillon
Senior Product Marketing Manager, Amplitude
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Ibrahim Bashir
VP of Product, Amplitude
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Phil Burch
Group Product Marketing Manager, Amplitude