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Lagging and leading
Best Practices
July 28, 2025

Leading vs. Lagging Indicators, Plus Examples

Learn the difference between leading and lagging indicators and get guidance on when to use each metric type.

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Audrey Xu
Solutions Consultant, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 28, 2025
Correlation vs Causation: Learn the Difference
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Archana Madhavan
Instructional Designer
Data types
Best Practices
July 28, 2025
What Are Data Types and Why Are They Important?
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Arpit Choudhury
Founder, astorik
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Best Practices
July 22, 2025
Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe
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Phil Burch
Group Product Marketing Manager, Amplitude
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Best Practices
June 24, 2025
Navigating the Complexities of Data Residency and Privacy
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David Wang
Senior Product and Privacy Counsel
The “Aha” Moment: A Guide to User Breakthroughs
Best Practices
June 16, 2025
The “Aha” Moment: A Guide to User Breakthroughs
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Julia Dillon
Group Product Marketing Manager, Amplitude
A Guide to Creating Effective Product Feedback Surveys
Best Practices
June 16, 2025
A Guide to Creating Effective Product Feedback Surveys
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Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude Guide to Product Metrics
AARRR: Come Aboard the Pirate Metrics Framework
Best Practices
May 28, 2025
AARRR: Come Aboard the Pirate Metrics Framework
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
Inside Amplitude
May 28, 2025
Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior
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Curtis Liu
CTO and co-founder, Amplitude
What is A/B Testing? How it Works and When to Use It
Best Practices
May 28, 2025
What is A/B Testing? How it Works and When to Use It
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Wil Pong
Former Head of Product, Experiment at Amplitude
15 Important Product Metrics
Perspectives
May 28, 2025
15 Important Product Metrics You Should Track
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Noorisingh Saini
Global Content Marketing Manager, Amplitude
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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
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Ted Sfikas
Field Chief Technology Officer