Monitor with Amplitude retention analysis chart.
Best Practices
February 23, 2024

What Is User Retention? Plus 5 Ways to Improve it

How to define and improve user retention.

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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
Image of Darshil Gandhi
Darshil Gandhi
Principal Product Marketing Manager, Amplitude
Olga Berezovsky, Author of the Data Analysis Journal
Olga Berezovsky
Senior Manager, Data Science and Analytics at MyFitnessPal
Image of Darshil Gandhi
Darshil Gandhi
Principal Product Marketing Manager, Amplitude
Amplitude Guide to Product Metrics
Image of Noorisingh Saini
Noorisingh Saini
Content Marketing Manager, Amplitude
Image of Audrey Xu
Audrey Xu
Solutions Consultant, Amplitude
Image of Pragnya Paramita
Pragnya Paramita
Group Product Marketing Manager, Amplitude
Julia Dillon Headshot
Julia Dillon
Senior Product Marketing Manager, Amplitude