Amplitude for Acquisition
Hook new users from the get-go
Build digital experiences that are hyper-personalized, effortless to adopt, and keep them coming back.
Decode customer acquisition
Competition is increasing, costs are rising, and budgets are shrinking. Amplitude provides the insights you need to optimize your acquisition strategies and stand out from the rest.
Decrease in acquisition costs for Avito
Increase in new user inquiries for Winnie
Increase in traffic for Coursera
ROI according to The Total Economic Impact™ of Amplitude
Solve your most critical acquisition challenges
Increase digital product adoption
Shine a light on customer behavior and prioritize the features that make it easy for users to adopt your digital experiences.
Launch successful digital products
Target new users via proven channels and iterate on the fly with integrated self-service analytics and experimentation.
Grow your market share
Go deeper in your current market, acquire new audiences of users or expand into new markets and geographies.
Funnel analysis
Dig into drop-off and improve conversion
How do your users progress through a journey? Visualize it with funnel analysis.
- Build custom, multistep funnels in minutes
- Drive user expansion by uncovering friction points and improving onboarding using custom funnels
- Identify growth opportunities for improvement and experimentation
Data tables
Report on new user acquisition in seconds
Compare user behavior to real-time metrics like marketing spend and lifetime value for quick insights into downstream conversion.
- Understand your customer acquisition costs (CAC)
- Dig into marketing attribution by UTM source, total visits, page views, and more
- Analyze multiple experiment results in a single view
Feature Experimentation
Iterate to exceed customer expectations from the start
Scale experimentation to deliver seamless personalized experiences and accelerate active user growth.
- Unite everything you need to test, analyze, and roll out core experiences in one platform
- Test across devices to understand what matters most to users and drives key behaviors
- Empower every team to deliver targeted experiments to accelerate learning and growth
Cohorts
Turn first-time adopters into power users
Compare user groups to see exactly how campaigns, channels, and feature adoption impact your downstream metrics.
- See your top-performing campaigns, channels, and messaging impact new user growth
- Build lookalike audiences to find more customers interested in your product
- Pair with experimentation and guides to optimize user journeys with new features and tailored messaging
Bring your entire team on board to acquire new active users
Product
Simplify onboarding and boost adoption by learning what users are doing and finding ways to get them to value quicker.
Engineering
Build an easy-to-use product experience when you test, analyze, and optimize your features to swiftly improve your product.
Marketing
Lower CAC when you connect the dots between product usage, channels, campaign spend, and new power users.
Product Benchmark Metrics
How do your acquisition metrics stack up?
Dive into product data benchmarks across industries, regions, and company size to better understand the relative performance of your key product indicators.
Resource Hub
One-stop shop for all things acquisition
You've identified acquisition issues, and have new ideas for how to solve them - now what? We've curated our favorite resources for hooking new users from the start.
Start increasing active users today
Join leading organizations in exceeding customer expectations with Amplitude.
Frequently asked questions
Product analytics drives new user growth by providing insights into user behavior. With product analytics, businesses can identify friction points, optimize onboarding, measure engagement, and enable iterative experimentation. With Amplitude, companies can understand users, make data-driven improvements, and drive effective strategies for acquiring and retaining new users.
Amplitude lets you track and measure real-time data from the entire customer journey. Our platform ingests customer data from marketing platforms, data warehouses, customer data platforms, digital channels, IoT devices, attribution vendors, and more to give you a 360-degree view of your customers.
Amplitude offers a usage-based pricing model based on your number of monthly tracked users (MTUs). Choose from four pricing plans, including our free Starter plan. If you have more than 1 million MTUs, our accounts team can help you with event-based pricing that scales depending on how many events you'd like to send per month.