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Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Visibility
See how your brand shows up in AI search
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Warehouse-native Amplitude
Unlock insights from your data warehouse
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Professional Services
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
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AI

Amplitude AIAI AgentsAI VisibilityAI FeedbackAmplitude MCP

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & PrivacyWarehouse-native Amplitude
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingProfessional ServicesProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
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Amplitude for Product Teams

Build better products. Fuel faster growth.

Get trusted insights about what drives customer engagement right at your fingertips so you can build better products.

Start for freeGet in touch

Unlock your product’s potential

Fix your onboarding

Analyze your onboarding funnel, uncover why users drop off during sign-up, and gather qualitative insights to make decisions that improve conversion.

Learn more 
Turn churn into retention

Understand customer journeys and easily target and retarget customers to keep them coming back for more.

Learn more 
Convert more customers

Take action on powerful product insights to meet customers where they are and fuel growth.

Learn more 

Everything you need to fast-track product growth

Turn your questions into insights faster with self-serve product analytics.

  • Access key product metrics out-of-the-box with pre-built templates
  • Connect quantitative and qualitative user insights with Session Replay
  • Collaborate on your insights and reporting with dashboards and notebooks

With every click, swipe, and scroll, understand and visualize what your customers are doing and why.

  • Identify features and behaviors that drive growth or churn
  • Spot and resolve friction across the customer journey
  • Get direct customer feedback and the insights you need to improve with Surveys

Turn your data into engaging, profitable products and experiences.

  • Use customer insights to run experiments and deploy features—all in one platform
  • Understand what features have the best chance of success and adoption
  • Engage in the moment with personalized in-product guides

Discover why product leaders love Amplitude

Learn how customers use Amplitude to design better products and experiences.

Rocket Money increases lifetime value

By providing a more consistent experience across iOS, Android, and web, Rocket Money increased lifetime value by an average of $10 million in annual revenue.

Read blog post 
Vimeo benefits from self-service insights

Vimeo empowered product managers to easily uncover insights with Amplitude and improve completion rates by 33%.

Read blog post 
WeMoney boosts customer retention

WeMoney used Amplitude insights to build goal-setting into their initial onboarding process, which led to a 20% increase in retention.

Read blog post 

Features built by and for product teams

Dashboards and notebooks

Empower self-service insights and turn your learnings into powerful stories with full context for collaborators.

Learn more 
Guides and Surveys

Use Guides and Surveys to act on trends and hypotheses with personalized customer experiences.

Learn more 
Behavioral cohorts

Automatically group users based on their actions to connect behaviors to business outcomes.

Learn more 
Monitoring and alerts

Quickly spot and act on anomalies in your metrics with AI-powered alerts.

Learn more 
Session Replay

Marry rich quantitative insights with real-time qualitative feedback to reconstruct digital experiences.

Learn more 
Product experimentation

Scale experimentation across teams. Test, measure, and deploy—all in one platform.

Learn more 

Integrate Amplitude into your product workflows

Explore integrations

“We can look at high-level metrics, diagnose issues collaboratively, solve problems, and deep dive into data in real time without asking data scientists for help. That’s the power of self-service analytics.”

Jake Heller

Product Manager at Rocket Money, Rocket Money

Resources

The Product Benchmark Report

From Amplitude’s own data, learn the secrets behind how the world’s best products grow—and how your product compares.

Read the report 
Product Analytics for Dummies

Use product analytics to build better products and drive business outcomes. See how companies like yours put product analytics into action and how you can get started.

Get your copy 
Product-Led Growth Guide Volume 1: What is PLG?

Learn about the product-led customer journey, what environment and team is needed, and how to adopt PLG—all from industry experts.

Read the guide 
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