Plans to power your growth
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once.
Great for startups and small teams who want to get started with product analytics.
Our free plan includes
- Core analytics charts
- Advanced collaboration
- Data planning tools
- Unlimited data sources and destinations
- Unlimited users
Made for teams that need to scale with full visibility into the customer journey.
Everything in Starter, plus
- Advanced behavioral analytics
- Behavioral cohorts
- 5 Automatic syncs to third-party destinations
- Single Sign-On (SSO)
- Onboarding support and customer success
Built for data-led organizations who drive business strategy with insights.
Everything in Growth, plus
- Data governance at scale
- Root cause analysis
- Real-time monitoring
- Dedicated CSM
- Causal insights & monitoring
- Advanced permissions and password protected links
Apply for our Scholarship Program
Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.
Apply for our Tech for Black Founders Program
US-based startups with a Black co-founder, under $30M in funding, and fewer than 150 employees receive our Growth plan for free.
Compare Our Plans in Detail
Popular Product Bundles
Power the full insight-to-action loop with the Digital Analytics Platform
Account-level analytics to understand growth trends and opportunities within accounts based on product usage and user behavior.
Unified view of how your end users navigate across multiple products and platforms.
Rapidly design, launch, manage, and measure product experiments with a fraction of the technical resources.
See Amplitude Analytics in Action
Empower your teams with self-service insight into what bets to make, what features and customer actions lead to outcomes and where to double down.
- Understand your customers
- Improve your experience
- Optimize your outcomes
- Accelerate your innovation
Frequently Asked Questions
If you have a question about our plans or pricing structure, get in touch with a product specialist.
An MTU (monthly tracked user) is a unique user who triggers one or more events in a project within a calendar month. An MTU can be either an anonymous user (which Amplitude will track via device ID), or an identified user (tracked by user ID). Amplitude will track any anonymous users as distinct MTUs, even if they have previously visited while logged in. If an anonymous user subsequently logs into the site, all events triggered by the user while they were anonymous will be merged under their user ID, and will count as a single MTU.
For more information on how to estimate and track MTUs’ please refer to your MTU help center article here.
Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.
We’ll alert you over email and in-product when you’re getting close to your MTU limit for the month. Once you’ve exceeded 50K MTUs per month three times, your account will be blocked and you won’t be able to access your charts and dashboards (you will still have access to certain admin functionality, such as the User API, so you can meet your compliance obligations). We will continue to ingest data that you send to Amplitude, up to 1 million MTUs per month. Above 1 million MTUs per month, we’ll stop ingesting events for that month.
If you continue to exceed 50K MTUs per month and do not upgrade to one of our paid plans, your account will be deleted 6 months after your account was first blocked.