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Whether you’re at a Fortune 500 company or a startup, Amplitude can help you.

Amplitude Analytics

Amplitude Audiences

Amplitude Experiment

Amplitude CDP

Amplitude Analytics

Plans for delivering ultra-fast, intelligent insights into customer behavior.

Starter

Great for startups and small teams who want to get started with product analytics.

Start for Free

Our free plan includes

  • 10M events per month
  • 10M events streamed per month
  • Basic analytics
  • Unlimited data sources
  • Unlimited data destinations
  • Unlimited users

Helping teams like

Growth

Perfect for companies looking to drive outcomes with greater insight into the customer journey.

Contact Sales

Everything in Starter, plus

  • Custom event volume
  • Advanced behavioral analytics
  • Collaboration tools
  • Custom onboarding & ongoing customer success
  • 5 Automatic syncs to third party destinations
  • 10 Computations

Helping teams like

Enterprise

Ideal for cross-functional teams who need deeper insights and data governance.

Contact Sales

Everything in Growth, plus

  • Robust data governance
  • Causal insights & monitoring
  • Advanced user permissions

Helping teams like

Early-stage startup looking to grow?

Apply for our Scholarship Program
Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.

Apply Here
Startup with a Black co-founder?

Apply for our Tech for Black Founders Program
US-based startups with a Black co-founder, under $30M in funding, and fewer than 150 employees receive our Growth plan for free.

Apply Here

Compare Our Plans in Detail

Understand exactly what’s available within each of our plans to ensure you choose the plan that fits your needs.

Starter

Enterprise

Monthly Event Volume
10M
Custom volume
Custom volume
User Seats
Unlimited
Unlimited
Unlimited

Basic Analytics

Event Segmentation
Funnel Analysis
Data Tables
Retention Analysis
User Timelines
User Sessions
Lifecycle
Stickiness
Revenue LTV

Advanced Behavioral Analysis

Behavioral Cohorts
Pathfinder
Journeys
Engagement Matrix
A/B Test Analysis
Conversion Drivers
Retention Predictions (Compass)
Personas
Impact Analysis
Anomaly Detection
Forecasting

Collaboration & Storytelling

Limited
Dashboards
Team Spaces
Slack Integration
Annotations
Starter Templates
Dashboard Templates
Target Metrics
Templates
Notebooks
Public Links
Email Reports & Notifications

Analytics Add-Ons

Root Cause Analysis (Insights)
Add-on
Real-time Monitoring (Insights)
Add-on
Group-level Reports (Accounts)
Add-on
Add-on
Cross-Product Views (Portfolio)
Add-on
Add-on
User Sampling (Scale)
Add-on
Add-on

BEHAVIORAL TARGETING

Integrations
On-Demand Cohort Syncs
Active Cohort Sync
5 active syncs
5 active syncs
Computations
10 properties
10 properties
User Profile API
Available with Audiences
Available with Audiences
Real-time Syncs
Available with Audiences
Available with Audiences

DATA INTEGRATIONS

Limited
Developer SDKs
Import & Export APIs
Data Sources
Unlimited
Unlimited
Unlimited
Data Destinations
Unlimited
Unlimited
Unlimited
User Sampling (Scale)
Add-on
Add-on

Data Governance

Limited
Limited
Included
Event Management
Tracking Plan Management
Transformations
Add-on
Derived Properties
Add-on
Taxonomy API
Add-on

Behavioral Graph

User Identity Resolution
Real-time Query Engine (NOVA)
Complex Distributed Joins
AutoML
Limited

SECURITY & ADMINISTRATION

Basic
Standard
Advanced
Role Permissions
Single-sign on
Advanced Permissions
Password Protected Links

PRIVACY & COMPLIANCE

EU Data Center Available
User Privacy API
GDPR Compliant
CCPA Compliant
SOC 2 Type II Certified
ISO Certified

CUSTOMER SUCCESS

Self-service Resources
Success Management
Professional Services
Available for purchase
Available for purchase
Customer Support
Support for Customer Diligence
Monthly Event Volume
Number of tracked actions per month
User Seats
Unlimited user seats for your enterprise
Event Segmentation
Segment events by various filters and metrics
Funnel Analysis
Analyze how often users return to your product after taking a specific action
Data Tables
Compare and analyze multiple metrics in a single table view
Retention Analysis
Analyze how often users return to your product after taking a specific action
User Timelines
Dive deeper into real time user activity within your Amplitude product
User Sessions
Track engagement frequency and duration
Lifecycle
Track the growth of your product’s user base
Stickiness
Identify features that drive users back to your product
Behavioral Cohorts
Identify users with similar behaviors
Pathfinder
Analyze the top paths users take before or after a specific event
Journeys
Discover exactly what's making your customers convert or dropoff
Revenue LTV
Track how well you’re monetizing users
Engagement Matrix
Analysis of feature engagement in your product, by breadth and frequency.
Stickiness Chart
Identify the features that drive users back to your product
A/B Test Analysis
Analysis results of A/B split tests in Amplitude using the funnel analysis chart
Conversion Drivers
Learn why users convert or churn after a specific event
Retention Predictions (Compass)
Identifying user behaviors in your app that best predict retention
Personas
Group users into clusters based on the similarities of their event behavior
Impact Analysis
Track how first-time engagement changes user behavior
Anomaly Detection
Identify statistically significant deviations from expected values based on historical data
Forecasting
Analyze historical data, and visualizes your expected future metrics to estimate trends
Dashboards
Collect all your relevant charts into a single dashboard for reporting purposes
Team Spaces
Spaces to share chart analysis as well as dashboards and notebooks with your team
Slack Integration
Connect Amplitude with the Slack message app to share insights faster
Annotations
Add annotations to important events in Amplitude charts
Starter Templates
Out-of-the-box reports to answer your most important product questions
Dashboard Templates
Tag dashboards as templates to recreate common analyses and share best practices
Target Metrics
Set and track progress to a target metric
Templates
Recreate common analyses and share best practices with Templates
Notebooks
Storytelling format for sharing analyses in Amplitude
Email Reports & Notifications
Manage email notifications for your organization
Root Cause Analysis (Insights)
Analyzing anomalous events to understand why something in happening
Real-time Monitoring (Insights)
Automatic and customer monitoring on metrics that matter to you
Group-level Reports (Accounts)
Account based reporting often used by B2B customers
Cross-Product Views (Portfolio)
Aggregated analysis for multiple products across platforms
User Sampling (Scale)
Dynamic user sampling for ultra high volume customers
Integrations
3rd party integrations for cohort destinations
On-Demand Cohort Syncs
Ad-hoc, one-time syncs from Amplitude to 3rd party destination
Active Cohort Sync
Automatic syncs hourly or daily from Amplitude to 3rd party destinations
Computations
Segment users by new properties such as counts, averages, or sums of past behaviors
User Profile API
Call user profile attributes from Amplitude anywhere in your stack
Real-time Sync
Sync audience lists to marketing and engagement destinations every minute
Data Sources
Import events and user properties via 3rd party integrations
(Accounts add-on required for Salesforce)
Data Destinations
Export Amplitude event data via 3rd party integrations
Developer SDKs
Use our SDKs to send data client-side to Amplitude
Import & Export APIs
APIs for data instrumentation and expor
User Sampling (Scale)
Dynamic user sampling for ultra high volume customers
Event Management
Single place to see and manage all the data in Amplitude
Tracking Plan Management
Create a tracking plan to help automate the QA of your data
Transformations
Retroactively modify and enrich your event data structure.
Derived Properties
Create new event and user properties retroactively
Taxonomy API
Programmatically maintain your event schema
User Identity Resolution
User identity resolution including anonymous users across devices and platforms.
Real-time Query Engine (NOVA)
Distributed columnar storage engine specifically for behavioral analytics
Complex Distributed Joins
Perform complex joins across users, events and attributes in seconds
AutoML
Automated Machine learning for predictive insights
Data Retention
Retention for event data sent to Amplitude
Certifications
SOC2, ISO & GDPR Compliance certifications
Single-sign on
Enable SSO based authentication for Amplitude in your organization
Role Permissions
Manage users and permissions for any Amplitude project
Advanced Permissions
Add users to a group or set different user permissions for each project
Eu Data Center Available
Customers can choose to store their data in our AWS environment in Frankfurt, Germany
User Privacy APIs
Easy-to-use APIs for complying with data subject requests
GDPR Compliant
Privacy program designed to comply with privacy regulations and laws, including GDPR, for processing of personal data
CCPA Compliant
Privacy program designed to comply with privacy regulations and laws, including CCPA, for processing of personal data
SOC 2 Type II Certified
Annually audited to confirm program’s controls are operationally effective and aligned with standard trust principles
ISO Certified
Information security and privacy programs externally audited for compliance with ISO 27001 and ISO 27018:2019 gold standards
Self-service Resources
Access to Amplitude Academy, Amplitude Community, Developer Center and Help Center
Success Management
Access to assigned Customer Success Manager
Professional Services
Paid services by Amplitude experts to accelerate customer outcomes
Customer Support
Support when questions arise from activation to adoption
Support for Customer Diligence
Customer portal to address security and privacy diligence needs

Popular Product Bundles

Power the full insight-to-action loop with the Digital Analytics Platform
Understand your
B2B customers

Analytics

Accounts

Account-level analytics to understand growth trends and opportunities within accounts based on product usage and user behavior.

Insight across your
multiple products

Analytics

Portfolio

Account-level analytics to understand growth trends and opportunities within accounts based on product usage and user behavior.

Test for impact and
iterate fast

Analytics

Experiment

Rapidly design, launch, manage, and measure product experiments with a fraction of the technical resources.

Want to learn more?

Contact Sales

See Amplitude Analytics in Action

Empower your teams with self-service insight into what bets to make, what features and customer actions lead to outcomes and where to double down.

  • Understand your customers
  • Improve your experience
  • Optimize your outcomes
  • Accelerate your innovation
Explore Demo

Frequently Asked Questions

Have a question about our plans or pricing structure, get in touch with a product specialist.

1. What is an event?

An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in your product without user action like ‘Verification completed’. You can also attach custom properties to an event. You can send Amplitude events via our SDKs (iOS, Android, Javascript, Unity), server-side using our HTTPS API, or ETL partners like Segment and mParticle.

2. How can I estimate my event volume?

This number depends on several factors, but generally it’s calculated by multiplying your number of monthly active users by an estimate of the average number of actions a user performs each month. We’re here to help you figure this out! Get in touch.

3. Do you offer special pricing or discounts for startups?

Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.

4. What happens if I exceed 10 million events on the Free plan?

We’ll alert you over email and in-product when you’re getting close to your event limit for the month. Once you’ve exceeded 10 million events per month three times, your account will be blocked and you won’t be able to access your charts and dashboards (you will still have access to certain admin functionality, such as the User API, so you can meet your compliance obligations). We will continue to ingest data that you send to Amplitude, up to 100 million events per month. Above 100 million events per month, we’ll stop ingesting events for that month.

If you continue to exceed 10 million events per month and do not upgrade to one of our paid plans, your account will be deleted 6 months after your account was first blocked.

More questions?

Contact Us

This page is for informational purposes only and is subject to change. Contact sales for detailed pricing information.

Amplitude Audiences

Push behavioral audiences to other tools or take personalization further with predictive segmentation and recommendations.

Syncs

Perfect for companies getting started with behavioral targeting & personalization.

Contact Sales

Start targeting and personalizing with

  • Advanced behavioral segmentation
  • Up-to-the-minute audience syncs
  • Unlimited computed properties
  • Unlimited profile API calls

Powering teams like

Models

Ideal for teams who want to take audience targeting & personalization to the next level.

Contact Sales

Everything in Syncs, plus

  • Self-serve ML predictions and scoring
  • Self-serve ML recommendations
  • Custom control group settings
  • Automated lift analysis

Powering teams like

Compare Our Plans in Detail

Understand exactly what’s available within each of our plans to ensure you choose the plan that fits your needs.

Included in Analytics

Models

Segmentation

Limited
Standard
Advanced
Built-in Identity Resolution
Behavioral Cohorts
Unlimited Computations
Up to 10
ML-Powered Predictive Cohorts
Up to 20

Delivery

Limited
Marketing Integrations
Unlimited On-demand Syncs
Unlimited Automated Syncs
Up to 5
Real-time Syncs
Unlimited Profile API Access

1:1 Personalization

Not Available
Not Available
ML-Powered Recommendations
Up to 10
Built-in Identity Resolution
Retroactive user ID merging to capture users across authentication states.
Behavioral Cohorts
Segment users by any combination of behaviors and properties
Unlimited Computations
Segment users based on property count, sum, average, last value and more
ML-Powered Predictive Cohorts
Segment users based on predicted future behavior such as likelihood to convert
Marketing Integrations
Over 30 pre-built marketing and engagement connectors
Unlimited On-demand Syncs
One-time audience pushes to marketing and engagement tools
Unlimited Automated Syncs
Hourly and daily audience pushes to marketing and engagement tools
Unlimited Automated Syncs
Sync audience lists to marketing and engagement destinations every minute
Unlimited Profile API Access
Real-time user profile api endpoint to call properties, cohorts, and more
ML-Powered Recommendations
Rank ordered list of the items or content most likely to drive a specific behavior

Popular Product Bundles

Campaign targeting powered by insights

Analytics

Audiences

Find new opportunities to drive engagement, conversion and retention and target segments with a click of the button.

Insight across your
multiple products

Analytics

Experiment

Audiences

Turn hypotheses into insights that inform new features and new campaigns that drive growth and deepen engagement.

Want to learn more?

Contact Sales

See Amplitude Audiences in Action

Turn the first-party product data only found in Amplitude into a personalization engine for growth and marketing campaigns.

  • Build and sync behavioral audiences
  • Pre-built integrations to marketing tools
  • Machine-learning powered personalization

Frequently Asked Questions

Have a question about our plans or pricing structure, get in touch with a product specialist.

1. Is Audiences available with the Starter Analytics plan?

No, at this time Audiences functionality is only available in tandem with Growth and Enterprise Analytics plans.

2. How are the Audiences plans priced?

Talk to a product specialist.

3. What marketing and engagement destinations are currently available?

We currently have integrations with Airship, Amazon S3, Appcues, Braze, Facebook, Google Ads, Hubspot, Intercom, Iterable, LaunchDarkly, Leanplum, Marketo, MoEngage, OneSignal, Salesforce Marketing Cloud, Segment and Split.io. We are regularly adding new integrations.

4. What happens if I exceed 10 million events on the Free plan?

Computations are user properties that are created by looking at the count, sum, min, max, average or last value of another property or an event. Learn more about Computations.

More questions?

Contact Us

This page is for informational purposes only and is subject to change. Contact sales for detailed pricing information.

Amplitude Experiment

Turn insights from analytics into action for your customers with the first end-to-end experimentation platform powered by product analytics.

For teams to make better product decisions faster through experimentation.

Contact Sales

Everything in Growth, plus

  • Robust data governance
  • Causal insights & monitoring
  • Advanced user permissions
  • Premium support and services

Powering teams like

Key Capabilities

Infrastructure
  • Unlimited Flags & Experiments
  • A / B / n variables
  • Multiple SDKs & APIs
  • Built-in Behavioral Data
Planning
  • Hypothesis Creation
  • Primary + Secondary Metrics
  • Behavioral segmentation
Roll out
  • Hypothesis Tracking
  • Exposure estimates
  • Sticky bucketing
  • Collision Management
  • Remote Configuration
Analysis
  • Product Analytics Integration
  • Sequential testing
  • Funnel analysis
Manage release risk and run tests with ease
Support for any number of test variations
Full stack support across platforms
Full access to behavioral data in analytics without extra engineering work
Use metrics captured in Analytics to propose what impact your product change will have.
Run and analyze tests against multiple metrics
Target tests and flags to any combination of behaviors and user attributes
Monitor the effect of your product change on the chosen metric.
See count of last 7 days of users who meet segmentation criteria
Maintain previous variant exposures regardless of updates to targeting
Configure test and flag exclusions to avoid overlapping exposures
Insert code snippets via payloads at feature flag locations
Measure impact of user test exposures in retention, engagement or any other analysis
Reliable statistical analysis without the stringent sample size requirements
Test new experiences impact on conversion through a funnel

Start experimenting

Contact Sales

Popular Product Bundles

Test for impact and
iterate fast

Analytics

Experiment

Rapidly design, launch, manage, and measure product experiments with a fraction of the technical resources.

Complete insight to
action solution

Analytics

Experiment

Audiences

Turn hypotheses into insights that inform new features and new campaigns that drive growth and deepen engagement.

Frequently Asked Questions

Have a question about our plans or pricing structure, get in touch with a product specialist.

1. Is Experiment available with the Starter Analytics plan?

No, at this time Experiment functionality is only available in tandem with Growth and Enterprise Analytics plans.

2. How is Experiment priced?

Talk to a product specialist.

3. What SDKs does Experiment support?

Experiment has SDKs for Browser JS (Client), Android (Client), iOS (Client), React Native (Client) and Node JS (Server). We also offer a REST API. Learn more in the Developer Center.

4. How does Experiment utilize Sequential Testing to determine a statistical outcome?

Sequential testing is a method of statistical inference. Sequential testing has several advantages over t-tests, another widely-used method, chief among them being that you don’t need to know how many observations you’ll need to achieve significance before you start the experiment. Learn more.

More questions?

Contact Us

This page is for informational purposes only and is subject to change. Contact sales for detailed pricing information.

Amplitude CDP

Power your data-to-insights-to-action loop with the first insights-driven CDP

For teams to connect, manage, and activate customer data.

Contact Sales
  • 85+ pre-built connectors
  • Event streaming destinations
  • Built-in data planning
  • Developer Tools
  • Identity resolution
  • Audience management

Powering teams like

CDP Video Image

Key Capabilities

Connections
  • 85+ Sources & Destinations
  • Batch Warehouse Export
  • Event Streaming
  • Built-in Behavioral Data
  • Identity Resolution
Governance
  • Data Planning
  • Data Validation
  • Developer Tools
  • Taxonomy Changelog
Audience Management
  • Audience Segmentation
  • Computed Traits
  • Real-time Syncing
  • User Profile API
  • Predictive Audiences

Frequently Asked Questions

Have a question about our CDP offering? Get in touch with a product specialist.

1. Is CDP available for customers to use today?

Yes, CDP is available for customers in North America starting August, 2022. If you are a customer from outside North America, please reach out to your Account team to participate in the Early Access Program.

2. How is CDP priced?

Talk to a product specialist.

3. What connectors are available?

Check our integrations directory to learn more.

4. Is the CDP available without analytics?

Not at this time.

5. How are the capabilities in the CDP different from what I have with Analytics today?

The CDP augments the existing data ingestion and governance functionality for Analytics with the ability to stream your event data to other tools in your stack.

More questions?

Contact Us

This page is for informational purposes only and is subject to change. Contact sales for detailed pricing information.

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