Plans to power your growth

Track up to 50K users a month, for free. Our plans match your growth: add features as needed, or get all the tools you want at once.

Starter

Free

For individuals and explorers getting started


Our free Starter plan includes:

  • Up to 50K MTUs
  • Out-of-the-box analytics and templates
  • Session Replay
  • Unlimited feature flags
  • Web Experimentation
  • Unlimited sources and destinations
  • Access to community and academy
Plus

From $49/mo

For small teams finding product-market fit


Everything in Starter, and:

  • Up to 300K MTUs
  • Unlimited product analytics
  • Behavioral cohorts
  • Feature tagging
  • Segmentation for Web Experimentation
  • Custom audiences and syncs
  • Online customer support
Growth

Contact sales

For businesses looking to scale


Everything in Plus, and:

  • Custom MTU volume
  • Advanced behavioral analysis
  • Causal insights and monitoring
  • Feature Experimentation
  • Code editor for Web Experimentation
  • Real-time streaming and syncs
  • Onboarding and customer success
Enterprise

Contact sales

For larger enterprises with complex requirements


Everything in Growth, and:

  • Custom MTU volume
  • Cross-product analysis
  • Advanced data and permission controls
  • Mutual exclusion groups to scale A/B tests
  • Multi-armed bandit experiments
  • Predictive audiences
  • Assigned account manager

Early-stage startup looking to grow?

Startups with under $5M in funding and fewer than 20 employees receive one free year on our Growth plan.

Included in every plan

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Unlimited feature flags

Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.

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Session Replay
Combine Session Replay with best-in-class analytics to make better decisions that drive growth.
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CDP
Use customer data to deliver the right outcomes with Amplitude’s insights-driven customer data platform (CDP).

Harness the power of the data cloud with Warehouse-native Amplitude

Empower teams with easy, self-service product analytics built on top of a fast, flexible data cloud. Seamlessly access insights and run queries directly in Amplitude or Snowflake.

Compare our plans in detail


Starter
Free up to 50k MTU
Plus
From $49/mo
Growth*
Custom
Enterprise*
Custom
Starter templates
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Collaboration and integrations
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Dashboard subscriptions
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Product analytics
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Web Analytics
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AI-powered analysis
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Custom events and formulas
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Behavioral cohorts
5 per organization
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Forecasting and alerts
Limited
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Conversion drivers
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Saved metrics
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Cart analysis
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Cross-product analysis
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Analysis content management
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Group behavior analysis
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*Feature list showcases the new platform suite as of 2/7/2024, which includes Analytics, Experiment, CDP, and Session Replay. Access to individual products, whether for existing or new customers, is contingent upon purchasing either the new platform suite or individual add-ons outlined in the customer’s Order Form.

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Frequently asked questions

If you have a question about our plans or pricing structure, get in touch with a product specialist.

An MTU (monthly tracked user) is a unique user with one or more events in an organization within a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).

MTU count is similar to the Monthly Active Users (MAU) count on your website or applications, provided they account for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU Help Center article here.

Amplitude offers four plans that put the full power of our platform into your teams’ hands. Our Starter and Plus plans are meant for small teams and come packed with Analytics, feature flags, Session Replay, and CDP. Our Growth and Enterprise plans unlock the full power of our platform, including experimentation and advanced audience management, to help you scale with deeper insights, automation, and scale.

Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. Learn more and apply here.