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Perspectives
November 19, 2025

How High-Quality Data Fuels Success in the Age of AI

AI ambitions will go nowhere without a plan to prioritize data quality, governance, and structure.

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Michele Morales
Senior Product Marketing Manager, Amplitude
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Perspectives
November 17, 2025
How to Appear More Often in ChatGPT: An AI Visibility Deep Dive
Leo Jiang
Leo Jiang
Head of Engineering, AI Products, Amplitude
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Perspectives
November 11, 2025
Top Five User Research Pitfalls and How to Avoid Them
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Carmen DeCouto
Group Product Marketing Manager, Amplitude
Aparna Sinha, Vercel
Perspectives
October 22, 2025
Meet the Next Gen Builder: Aparna Sinha, SVP of Product at Vercel
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing, Amplitude
A wave traveling through a blue ribbon, suggesting a vibe like with vibe marketing.
Perspectives
September 23, 2025
Vibe Check Part 1: A Vibe Marketing Strategy Guide
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Julia Sholtz
Group Product Marketing Manager, Amplitude
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Perspectives
September 18, 2025
9 Collaboration Best Practices for Better Digital Experiences
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Julia Sholtz
Group Product Marketing Manager, Amplitude
Market dynamics prove that experimentation is fundamental to driving growth in the age of AI
Perspectives
September 12, 2025
AI Just Raised the Bar on Experimentation
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Eric Metelka
Director of Product Management, Experimentation, Amplitude
Product-Led Growth Guide: What Is PLG?
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Perspectives
September 11, 2025
Meet the Next Gen Builder: Eleanor Lightbody, CEO at Luminance
Brynn Haynam
Brynn Haynam
Sr. Director, Brand Marketing, Amplitude
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Perspectives
September 10, 2025
AI in Japan: Marketers Are Unlocking Efficiency, Results, and Career Growth
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Kaori Nieda
Country Manager for Japan, Amplitude
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Perspectives
September 10, 2025
日本のマーケターに聞くAI活用の価値：業務効率、成果、キャリア成長を実現
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Kaori Nieda
Country Manager for Japan, Amplitude
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Perspectives
September 4, 2025
What A/B Testing Calculators Get Wrong
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Eric Metelka
Director of Product Management, Experimentation, Amplitude
A disorderly stack of shapes compared to an orderly stack, suggesting the difference between building and buying experimentation platforms.
Perspectives
August 28, 2025
The Evolving Landscape of Experimentation Tooling: Build vs. Buy
Eric Metelka smiles on a dark background
Eric Metelka
Director of Product Management, Experimentation, Amplitude