Create & manage access to comprehensive, trusted data

Govern enables data teams to plan, transform, and oversee their data within Amplitude – all without code.

Rapid data QA and validation

The Govern add-on empowers data instrumentors to plan their events and properties within Amplitude, so that event schema QA is automated and data is clean from the start.

Sensitive data protection

By specifying your organization’s ingestion rules, you protect yourself against ever accidentally storing sensitive user data such as passwords, social security, or credit card numbers.

Codeless schema updates

Instantly correct data quality issues like duplicate events and inconsistent naming conventions without writing code or changing the underlying data.

“The new Govern experience has helped me quickly plan and approve new events, merge event property values, and keep a finger on the pulse of the health of our data.”

Jimmy Marsanico, Head of Data, Imgur - white

Amplitude helps teams build better products


Democratize access to product data and metrics with easy-to-use and collaborative analytics.


Utilize behavioral reporting to see how users interact with your product.


Get instant, meaningful insights into what is and isn't working with a real-time platform.


Improve critical metrics like conversion and retention to drive revenue and impact for your company.