Segment

Segment specializes in customer data platforms (CDPs). It helps companies collect, unify, and enrich their customer data so they can better understand and personalize their customers' experiences.

With Segment's platform, businesses can track user behavior across all digital touchpoints, stitch together customer profiles from various data sources, and send targeted messages to specific audience segments.

Use cases

• Use Segment's software and APIs to collect, clean, and control customer data across various digital touchpoints. By sending events from Segment to Amplitude, businesses can leverage Amplitude's analytics capabilities to gain deeper insights into user behavior, track key metrics, and optimize product experiences.
• Send Amplitude behavioral cohorts to Segment to leverage them with ad networks, marketing automation tools, and personalization engines. By utilizing cohorts created in Amplitude, businesses can better tailor campaigns and product experiences based on user behavior and attributes
• Leverage Segment data with five pre-built dashboards for popular e-commerce, media, fintech, SaaS, and user engagement use cases. These dashboards recognize Segment data automatically and highlight important trends—such as revenue growth, feature usage, or where users drop off. As a result, Segment data is transformed into clear, actionable insights in minutes. This enables marketing, product, engineering, and growth teams to move from data to insights to action without bottlenecks.