Amplitude Plus plan

How small teams drive growth

Find your product-market fit, your growth drivers, and personalize experiences with integrated customer insights. Plus is one scalable analytics platform with everything you need to grow.

Trusted by thousands of founders, small businesses, and growth teams

Trusted by thousands of founders, small businesses, and growth teams

Close the loop on data, insights, and action with Amplitude Plus

Self-serve product analytics

Go deeper with customizable insights

  • Discover new user behaviors and patterns with cohort analysis
  • Create custom events and formulas tailored to your business goals
  • Flexible reporting with dashboard filters for shared decision-making
Go deeper with customizable insights
Feature management

Quantify the impact of every release

  • Unlimited feature flags, plus tags and permissions for control
  • Deploy, monitor, and roll out variants to the right users
  • Validate impact on metrics and modify releases with less risk
Quantify the impact of every release
Customer data platform

Personalize and target audiences with synced data

  • Build dynamic audience lists from cohorts for use anywhere
  • Personalize campaigns using integrated product insights
  • Understand performance and which campaigns drive customer lifetime value
Personalize and target audiences with synced data

Get more from your growth strategy


Identify your best acquisition channels. See which campaigns convert. Know where to invest to get more users.


Link behaviors to retention metrics. Segment audiences for personalization strategies. Deliver the experiences your users want.


See how new features impact monetization. Personalize offers to high-value users. Track performance by segment and drive growth with clarity.

All the must-have features in one affordable platform

The Plus plan is the best of Amplitude—self-serve analytics, feature flags, customer data management—all in one platform. Starting at $49/month, you get everything in the Free Plan, plus these essential features for product-led growth:

All the must-have features in one affordable platform

Budget friendly and user friendly

Simple pricing

The Amplitude Plus plan starts at $49 per month. You choose how many monthly tracked users (MTUs) to pay for. Save 20% with annual pricing.

Get going faster

Get started quickly with tracking plans that help you instrument data, PLG templates for your growth strategy, plus a free library of educational resources.

Online support

Plus customers have access to online support for troubleshooting issues, and help with new features. No question is too big or small.

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“More than just analytics, we use Amplitude to activate various campaigns across channels—a unique value proposition.”

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Anish Jariwala
Sr. Director, Marketing Strategy and Operations

Big breakthroughs, small price

Join the thousands of growing businesses who come to Amplitude for answers. To get started, just swipe your card and go. Cancel anytime.

Frequently asked questions

Amplitude Plus starts at $49 per month, and scales with how many monthly tracked users (MTUs) you need. To help you get started, MTUs are priced by tier. Choose from MTU tiers of 1,000 to 300,000. Save 20% on any tier with annual instead of monthly pricing.

No problem! You can cancel your Plus plan in your account dashboard to return to the free Starter plan

Plus comes with built-in data quality features that ensure you’re acting on reliable insights at all times. You can simplify data cleanup and maintenance with our AI-powered data assistant as well as monitor the health of incoming data to immediately identify issues. With Plus, you’ll also get built-in features for data privacy, security, and compliance.