Description: Amplitude’s Heatmapping feature builds on our current Session Replay providing customers with a visual, macro-level view of user engagement. It highlights where users are clicking, scrolling, and engaging most on site or app, helping teams uncover behavioral patterns and trends to make data-driven decisions that enhance product design, content placement, and overall user experience. It automatically generates up to 10 default heatmaps for the highest-traffic pages (currently available for Corp Site 2.0 and Amplitude 2.0, with broader availability coming soon). Mobile heatmaps for iOS, Android, and Flutter are planned but not yet available.

Availability: Heatmaps are available to customers on Growth and Enterprise plans who have the Session Replay addon.

Why: Heatmapping is table stakes for qualitative insights. Product managers, designers, and marketers need to be able to see where users click, scroll, and drop off.

Useful Resources: Help documentation