Platform

AI

Wave
Agents
Amplitude MCP
AI Feedback
Agent Analytics
Early Access Program

Insights

Product Analytics
Marketing Analytics
Session Replay
Heatmaps

Action

Guides and Surveys
Feature Experimentation
Web Experimentation
Feature Management
Activation

Data

Data Governance
Integrations
Security & Privacy
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
B2B
Media
Healthcare
Ecommerce

Use Case

Acquisition
Retention
Monetization

Team

Product
Data
Engineering
Marketing

Size

Startups
Enterprise
Resources

Learn

Blog
Resource Library
Compare
Glossary
Explore Hub

Connect

Community
Events
Customers
Partners

Support & Services

Customer Help Center
Developer Hub
Product Updates
Academy & Training
Customer Success

Tools

Benchmarks
Prompt Library
Templates
Tracking Guides
Maturity Model
Event Taxonomy Generator
Pricing
LoginContact salesGet started

AI

WaveAgentsAmplitude MCPAI FeedbackAgent AnalyticsEarly Access Program

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmaps

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketing

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubProduct UpdatesAcademy & TrainingCustomer Success

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity ModelEvent Taxonomy Generator
LoginSign Up
On-Demand Webinar

Small Changes, Big Results: Four Easy Ways to Boost Conversion

Watch now

On-Demand Webinar

Small Changes, Big Results: Four Easy Ways to Boost Conversion

Speakers

Jheel Jawharkar
Jheel Jawharkar

Principal Product Manager, Amplitude

Dr. Austin McCraw
Dr. Austin McCraw

Head of Growth, DoWhatWorks

John Jordan
John Jordan

Conversion Rate Optimization Director , Twilio Inc.

Are you tired of guessing what A/B tests will boost your website's conversions?

Join us for an interactive session with DoWhatWorks where we’ll explore which small changes can make a big difference when it comes to conversion rate optimization. DoWhatWorks Head of Growth Austin McCraw will dive into the psychology behind effective conversion rate optimization and demonstrate real-world examples.

What you'll learn:

  • How to design and execute impactful conversion rate tests
  • The psychological principles that drive conversions
  • Real-time examples of successful optimizations

Plus: Submit your webpage for a free live optimization during the webinar! Our experts will provide tailored recommendations to improve your conversion rates.

Platform
  • AI Agents
  • Agent Analytics
  • AI Feedback
  • Amplitude MCP
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
  • Activation
Compare us
  • Adobe
  • Google Analytics
  • Contentsquare
  • Fullstory
  • Heap
  • LaunchDarkly
  • Mixpanel
  • Optimizely
  • Pendo
  • PostHog
Resources
  • Resource Library
  • Blog
  • Agent Prompt Library
  • Product Updates
  • AI Early Access Program
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
  • Free Chart Maker
Partners & Support
  • Status
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Partner Program
  • Partner Directory
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
View markdown
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.