Amazon MarTech Summit

As a Premium Sponsor, we're bringing one of the summit's most practical analytics conversations to the stage:

Amplitude + Amazon Speaking Session
Tuesday, July 7 | 1:30 - 2:40 PM

From Fragmented Signals to Full-Funnel Clarity: AI-Powered Campaign Analytics

Marketing data is everywhere, but clarity is hard to come by. In this session, Amplitude's Field CTO Ted Sfikas joins Amazon Music Marketing's Elizabeth Tkach to show how AI-powered analytics can unify fragmented campaign signals into full-funnel performance insights, so marketers can stop guessing and start knowing what's working.