Platform

AI

Amplitude AI
Analytics that never stops working
AI Agents
Sense, decide, and act faster than ever before
AI Feedback
Distill what your customers say they want
Amplitude MCP
Insights from the comfort of your favorite AI tool
Agent Analytics
Measure the real impact of your agents
Early Access Program
Test new AI features before they launch

Insights

Product Analytics
Understand the full user journey
Marketing Analytics
Get the metrics you need with one line of code
Session Replay
Visualize sessions based on events in your product
Heatmaps
Visualize clicks, scrolls, and engagement
Zoning Insights
Overlay performance and revenue metrics on your webpages

Action

Guides and Surveys
Guide your users and collect feedback
Feature Experimentation
Innovate with personalized product experiences
Web Experimentation
Drive conversion with A/B testing powered by data
Feature Management
Build fast, target easily, and learn as you ship
Activation
Unite data across teams

Data

Data Governance
Complete data you can trust
Integrations
Connect Amplitude to hundreds of partners
Security & Privacy
Keep your data secure and compliant
Solutions
Solutions that drive business results
Deliver customer value and drive business outcomes
Amplitude Solutions →

Industry

Financial Services
Personalize the banking experience
B2B
Maximize product adoption
Media
Identify impactful content
Healthcare
Simplify the digital healthcare experience
Ecommerce
Optimize for transactions

Use Case

Acquisition
Get users hooked from day one
Retention
Understand your customers like no one else
Monetization
Turn behavior into business

Team

Product
Fuel faster growth
Data
Make trusted data accessible
Engineering
Ship faster, learn more
Marketing
Build customers for life
Executive
Power decisions, shape the future

Size

Startups
Free analytics tools for startups
Enterprise
Advanced analytics for scaling businesses
Resources

Learn

Blog
Thought leadership from industry experts
Resource Library
Expertise to guide your growth
Compare
See how we stack up against the competition
Glossary
Learn about analytics, product, and technical terms
Explore Hub
Detailed guides on product and web analytics

Connect

Community
Connect with peers in product analytics
Events
Register for live or virtual events
Customers
Discover why customers love Amplitude
Partners
Accelerate business value through our ecosystem

Support & Services

Customer Help Center
All support resources in one place: policies, customer portal, and request forms
Developer Hub
Integrate and instrument Amplitude
Academy & Training
Become an Amplitude pro
Customer Success
Drive business success with expert guidance and support
Product Updates
See what's new from Amplitude

Tools

Benchmarks
Understand how your product compares
Prompt Library
Prompts for Agents to get started
Templates
Kickstart your analysis with custom dashboard templates
Tracking Guides
Learn how to track events and metrics with Amplitude
Maturity Model
Learn more about our digital experience maturity model
Pricing
LoginContact salesGet started

AI

Amplitude AIAI AgentsAI FeedbackAmplitude MCPAgent AnalyticsEarly Access Program

Insights

Product AnalyticsMarketing AnalyticsSession ReplayHeatmapsZoning Insights

Action

Guides and SurveysFeature ExperimentationWeb ExperimentationFeature ManagementActivation

Data

Data GovernanceIntegrationsSecurity & Privacy
Amplitude Solutions →

Industry

Financial ServicesB2BMediaHealthcareEcommerce

Use Case

AcquisitionRetentionMonetization

Team

ProductDataEngineeringMarketingExecutive

Size

StartupsEnterprise

Learn

BlogResource LibraryCompareGlossaryExplore Hub

Connect

CommunityEventsCustomersPartners

Support & Services

Customer Help CenterDeveloper HubAcademy & TrainingCustomer SuccessProduct Updates

Tools

BenchmarksPrompt LibraryTemplatesTracking GuidesMaturity Model
LoginSign Up
Changelog/Taxonomy MCP: Branch management and Create tools
Platform·Jun 05, 2026

Taxonomy MCP: Branch management and Create tools

The Amplitude MCP server now includes branch management and create tools for taxonomy. Customers can now create events, custom events, properties, and use a full suite of branch tools through AI assistants.

What it is

Description: You can now build, iterate on, and ship tracking plan changes entirely through AI-assisted workflows. The Amplitude MCP server now includes create and branch management tools for taxonomy, bringing a workflow that was previously only available in the Amplitude UI to any AI assistant.

With this update, you can:

  • Create events, custom events, and properties via AI
  • Propose and review tracking plan changes on a branch before merging
  • Manage the full branch lifecycle — create, update, merge, refresh, and delete — without leaving your AI assistant

Where: Access via the Amplitude MCP server or public MCP server.

When: Generally available now on all plans.

Release details
Release ID
taxonomy-mcp-branch-management-create-tools
Shipped
Jun 05, 2026
Area
Platform
Follow Platform
All updates
← NewerReact Native Session Replay — Privacy MaskingJun 08, 2026 · Session ReplayOlder →Web Experiment: Mutex groups, Holdout groups, and Experiment dependencies [Beta]Jun 05, 2026 · Web Experiment
Platform
  • AI Agents
  • Agent Analytics
  • AI Feedback
  • Amplitude MCP
  • AI Assistant
  • Product Analytics
  • Web Analytics
  • Feature Experimentation
  • Feature Management
  • Web Experimentation
  • Session Replay
  • Guides and Surveys
  • Activation
Compare us
  • Adobe
  • Google Analytics
  • Contentsquare
  • Fullstory
  • Heap
  • LaunchDarkly
  • Mixpanel
  • Optimizely
  • Pendo
  • PostHog
Resources
  • Resource Library
  • Blog
  • Agent Prompt Library
  • Product Updates
  • AI Early Access Program
  • Amp Champs
  • Amplitude Academy
  • Events
  • Glossary
Partners & Support
  • Status
  • Contact Us
  • Customer Help Center
  • Community
  • Developer Docs
  • Partner Program
  • Partner Directory
  • Become an affiliate
Company
  • About Us
  • Careers
  • Press & News
  • Investor Relations
  • Diversity, Equity & Inclusion
View markdown
Terms of ServicePrivacy NoticeAcceptable Use PolicyLegal
EnglishJapanese (日本語)Korean (한국어)Español (LATAM)Español (Spain)Português (Brasil)Português (Portugal)FrançaisDeutsch
© 2026 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc.