Product Updates
Stay up to date with the latest Amplitude product releases, new features, and improvements.
Updates Timeline
April 2026
March 2026
February 2026
January 2026
December 2025
November 2025
October 2025
September 2025
August 2025
July 2025
June 2025
May 2025
April 2025
March 2025
February 2025
January 2025
Filter by Category
Latest Updates
AI Visibility 2.0: Sentiment, Recommendations, Event Data, MCP & Premium plan
Description: AI Visibility 2.0 goes beyond basic “are we showing up?” checks and tells you how AI actually talks about your product, what to fix, and how those fixes perform. Sentiment, recommendations, data export, and MCP all work together so you can measure perception, act on it, and close the loop in Amplitude.
Why: Simply appearing in AI answers is no longer enough. You need to know whether AI is positioning you the way you want, and you need a reliable workflow to improve that over time. This release helps you:
• Understand perception and sentiment, not just presence • Get clear recommendations on what to change to improve AI answers • Send AI visibility and sentiment data into Amplitude to analyze impact across journeys and audiences • Orchestrate follow-up actions via MCP with your own tools and systems
Premium plan: For teams that want to operationalize AI visibility, a new premium plan adds:
• Daily refreshes • Access to more models (Gemini and Claude) • Higher limits (with up to 10K prompts) so you can monitor more brands, markets, or competitors at once
More info: https://amplitude.com/blog/ai-visibility-recommendations
EUDC: yes