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수요일, 6월 10일, 오후 2시 KST

[Coffee Chat] GEO: AI가 먼저 발견하는 브랜드, 어떻게 다를까?

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수요일, 6월 10일, 오후 2시 KST

[Coffee Chat] GEO: AI가 먼저 발견하는 브랜드, 어떻게 다를까?

발표자：

정성화
정성화

시니어 솔루션 엔지니어, Amplitude

조경상
조경상

대표, NNT

양효원
양효원

글로벌디지털채널팀 매니저, 현대자동차

검색이 달라지고 있습니다. 사용자들이 ChatGPT, Google AI Overview 같은 AI에 직접 질문을 던지는 시대, AI 답변에 등장하지 못하는 브랜드는 점점 눈에 띄지 않게 됩니다.

GEO(Generative Engine Optimization)는 이 변화에 대응하는 새로운 전략입니다. 근데 실제로 어떻게 작동할까요? 어떤 브랜드가 AI 답변 안에 먼저 등장하고, 그 차이는 어디서 만들어질까요?

이번 Coffee Chat에서는 Amplitude의 정성화님, NNT 공동창업자 겸 CEO 조경상님, 그리고 현대자동차 글로벌디지털채널팀 양효원 매니저님이 함께 GEO의 실제 작동 방식과 AI 검색 결과에서 브랜드 노출을 어떻게 최적화할 수 있는지 이야기 나눕니다.

이번 온라인 Coffee Chat에서 다루는 내용:

  • AI 검색 시대에 브랜드 가시성이 어떻게 재정의되고 있는지
  • GEO 전략을 실제로 실행하는 팀은 무엇이 다른지
  • 데이터와 콘텐츠를 연결해 AI 답변 안에 들어가는 방법
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