On-Demand Webinar
September Coffee Chat | Marketing Analytics Unraveled: From Steering Dashboards to Self-Service Insights
Watch now!
On-Demand Webinar
September Coffee Chat | Marketing Analytics Unraveled: From Steering Dashboards to Self-Service Insights

Speakers

Host: Gabriel Galarza
Amplitude, Senior Engagement Manager

Guest: Nik Friedman TeBockhorst
McGaw.io, Vice President of Solutions
In this month’s chat, unlock the secrets of a full marketing analytics stack in our thought-provoking session. Discover the analytics "pyramid" structure, consisting of executive dashboards at the top, daily ad-hoc reports at the bottom, and the neglected but powerful middle tier of "exploratory analytics".
Learn how platforms like Amplitude can perfectly fit this niche when integrated across the end-to-end customer journey.