AI search is reshaping customer journeys. With Amplitude AI Visibility, you can track how your brand appears in ChatGPT, Claude, and Google AI Overview—and take action to win.
The shift from Google to ChatGPT happened overnight
Your customers aren’t Googling anymore—they’re asking ChatGPT. The shift happened fast. ChatGPT was launched in 2023, and by the following year, were using it every week. Today, six in ten web browsing sessions include an .
AI has transformed how people search and make purchasing decisions. Many now use ChatGPT or Claude to find answers, while others get answers from Google AI Overview results without clicking through traditional links.
If your brand isn’t showing up in those AI answers, you’re invisible. If your competitors dominate this new search arena, they’re capturing high-intent customers before you even know they were looking.
Traditional SEO metrics don’t track performance in these new channels. Marketers need a new way to measure their AI presence.
Your competitors are winning in AI—and you don't know it
AI is influencing buying decisions, but most marketers lack visibility into these activities. You don’t know if your brand shows up in AI answers—or if your competitors get all the attention. High-intent customers could be slipping away without you realizing it. By the time traditional metrics catch up (e.g., web traffic dips), it’s already too late.
Some brands are already publishing content designed to influence large language models. Others gain traction because informal sources, such as Wikipedia, Reddit, and YouTube, feed into AI responses. If your content isn’t in those places, chances are your competitors’ content is.
Meet Amplitude AI Visibility
Today, we’re excited to announce the launch of Amplitude AI Visibility. It’s both a radar for how AI platforms such as ChatGPT, Claude, and Google AI Overview talk about your brand—and an engine to improve your results. It’s built directly into Amplitude, so our customers don’t need to juggle any new tools.
With AI Visibility, you can:
- Track your AI search score across hundreds of prompts
- Compare competitive rankings to see where rivals beat you
- Uncover the sources—like Wikipedia, Reddit, or YouTube—that influence AI recommendations
- And coming soon: act directly on insights with recommendations, simulated changes, and auto-generated briefs
Your roadmap to AI visibility
Marketers can’t wait to turn AI into an effective acquisition platform. To succeed, teams need a clear playbook with three steps:
Step 1: Understand what AI says about your brand
Start by seeing how often you appear in AI answers and understanding the context. The overview dashboard, prompts, sources, and competitor rankings show where you stand.
Step 2: Take action to improve visibility (coming soon)
Knowing the score isn’t enough. Recommendations will guide you on what content to create or update. You’ll be able to simulate web changes before publishing and generate briefs tailored to specific gaps. These tools turn insight into impact.
Step 3: Connect visibility to business impact
The real test is whether AI mentions lead to customers. With AI traffic measurement, conversion tracking, and cohort analysis, you can prove that AI-driven visitors convert better—and show your leadership the revenue impact of visibility.
Act now or lose market share to your competition
AI search isn’t a futuristic trend—it’s already here. Adoption is mainstream, but optimization is still in its early days. That means there’s a window of opportunity for innovative brands that are ready to act. The companies that establish a presence today can maintain their advantage tomorrow, while late movers will struggle to catch up.
Every major shift in search creates winners and losers. This one is moving faster than any before it. Will your brand be the one customers see in AI answers, or will they only find your competitors?
Start today
AI search is no longer optional; it’s the new front door to your brand. If you can see what AI says about you, you can take action to shape the message. If competitors own that space, they’ll win the customers who should have been yours.
Amplitude AI Visibility provides clarity on your AI presence, the tools to act on it, and proof of business impact. It is available for free to all Amplitude customers under the Marketing Analytics section.
If you’re not an Amplitude customer, we’re also offering a that allows you to view your AI Visibility score in a custom dashboard.
Check your today.