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Marketing Analytics

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Customer Stories
June 11, 2025
Finance Leader Achieves Record Revenue by Finding Customers’ “Why”
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Conner Sunday
Manager, Customer Marketing & Advocacy
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Perspectives
June 5, 2025
The Answer Economy: Marketing’s Next AI Adventure
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Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Target users based on what they do
Inside Amplitude
May 20, 2025
How to Target Your Most Valuable Users in Real Time
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Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude campaign dashboard
Inside Amplitude
May 19, 2025
4 Proven Campaign Optimization Strategies to Maximize Marketing ROI
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
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Katie Barnett
Director, Product Management, Amplitude
Amplitude marketing analytics product dashboard
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
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Michelle Lee
Group Product Manager, Amplitude
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
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Ted Sfikas
Field Chief Technology Officer
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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
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Ted Sfikas
Field Chief Technology Officer
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Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
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Ilankir Matungulu
Senior Product Manager
Anas Farah smiles kindly
Customer Stories
March 14, 2025
Five Ways the Square Lifecycle Team Uses Cohorts
Anas Farah smiles kindly.
Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science
Jamie Dunbar Smyth shares his story about using Amplitude
Customer Stories
February 3, 2025
How to Measure True ROAS in Ecommerce: Amplitude + Shopify
Jamie Dunbar Smyth smiles. He has chin-length hair and a dark t-shirt.
Jamie Dunbar Smyth
Growth Advisor
How Amplitude Uses Amplitude for No-Code Web Experimentation
Inside Amplitude
November 15, 2024
How Amplitude Uses Amplitude for No-Code Web Experimentation
Colin Craft, Sr. Website Specialist at Amplitude
Colin Craft
Sr. Website Specialist