Blog

Data Management

A multicolored brain with strata and maze walls, suggesting artificial intelligence.
Perspectives
June 12, 2025
5 Tips for How Your Data Team Can Build Effective AI Workflows
Amanda Hamilton holds a microphone as a featured conference speaker.
Amanda Hamilton
Senior Director of Platform Operations at McClatchy
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
Several stacks of disks are connected by white lines, leading to a green check mark, evoking the idea of experimentation connected to a data warehouse
Perspectives
April 18, 2025
Why You Should Think Twice About Warehouse-Native Experimentation
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
A blue station wagon parked in front of a brick building with the carwow logo in the top left corner
Customer Stories
March 27, 2025
How Carwow Went Full Throttle and Increased Data Content Consumption by 97%
Andy Carwow Headshot
Andy Marnoch
Senior Product Analyst at Carwow
A blue sphere sits on top of a pink cylinder, surrounded by other gray shapes, suggesting a high achievement
Perspectives
March 25, 2025
How Top Brands Use Data to Deliver Unmatched Customer Experiences
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
Anas Farah smiles kindly
Customer Stories
March 14, 2025
Five Ways the Square Lifecycle Team Uses Cohorts
Anas Farah smiles kindly.
Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science
Two people backpack through an alpine environment with snowcapped mountains in the background
Customer Stories
February 12, 2025
How Strava Tripled Analytics Efficiency to Propel Athlete Excellence
Paige DeRaedt Headshot
Paige DeRaedt
Senior Analytics Manager at Strava
Purple and teal balls balance on a seesaw, giving the impression of impact and tradeoffs
Best Practices
February 4, 2025
How Data Quality Impacts Analysts—& What You Can Do to Improve It
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude
How SafetyCulture Cut 1,800 Events Down to 700: A Data Governance Case Study
Customer Stories
January 7, 2025
How SafetyCulture Cut 1,800 Events Down to 700
Rinky Devarapally
Rinky Devarapally
Data Product Manager, SafetyCulture
Tracking Plan Creation
Best Practices
November 15, 2024
How To Create a Tracking Plan?
Image of Arpit Choudhury
Arpit Choudhury
Founder, astorik
Data democratization definition
Best Practices
November 8, 2024
What Is Data Democratization? Definition and Principles
Image of Arpit Choudhury
Arpit Choudhury
Founder, astorik
Top 5 Reasons Leading Companies Choose Amplitude Over Contentsquare
Perspectives
October 23, 2024
Top 5 Reasons Leading Companies Choose Amplitude Over Contentsquare
Headshot of Francis Wilson
Francis Wilson
Director, Competitive Strategy at Amplitude