Blog

Experimentation

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Customer Stories
October 28, 2024
4X Increase in Drata’s Feature Adoption by Uncovering Product Gaps with Amplitude
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Lior Solomon
VP of Data and AI at Drata
Cohort Retention Analysis: Reduce Churn Using Customer Data
Best Practices
October 11, 2024
Cohort Retention Analysis: Reduce Churn Using Customer Data
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Darshil Gandhi
Principal Product Marketing Manager, Amplitude
website ux analysis
Best Practices
September 27, 2024
9 Tips for a Successful Website User Experience Analysis
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Jake McKibben
Art Director, Amplitude
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Customer Stories
September 10, 2024
How A+E Boosted Viewer Engagement One A/B Test at a Time
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Dani Mednikoff
Digital Product Manager at A+E Networks
Build, Measure, Learn: the Product Management Lifecycle Loop
Best Practices
September 2, 2024
Build, Measure, Learn: the Product Management Lifecycle Loop
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Nikhil Gangaraju
Director, Product Marketing, Amplitude
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Best Practices
August 13, 2024
22 A/B Testing Interview Questions & How to Answer Them
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Akhil Prakash
Senior Machine Learning Scientist, Amplitude
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Inside Amplitude
August 7, 2024
Forrester Names Amplitude the Only Leader in The 2024 Forrester Wave™ for Feature Management and Experimentation
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Francois Ajenstat
Chief Product Officer
Frequentist vs. Bayesian blog post illustration - scales
Best Practices
July 31, 2024
Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing
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Phil Burch
Group Product Marketing Manager, Amplitude
Correlation vs Causation: Learn the Difference
Best Practices
July 17, 2024
Correlation vs Causation: Learn the Difference
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Archana Madhavan
Instructional Designer
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Customer Stories
June 24, 2024
How Super.com Drives Billion-Dollar Growth with Amplitude
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Rachel Torres
Group Product Marketing Manager, Amplitude
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Inside Amplitude
May 29, 2024
Web Analytics, Reimagined
A picture of Rachel Torres, PMM at Amplitude
Rachel Torres
Group Product Marketing Manager, Amplitude
Amplitude on Amplitude for Growth Marketers with click icon
Inside Amplitude
May 21, 2024
How Amplitude Uses Amplitude to Drive Website Engagement
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Katie Geer
Product Manager, Amplitude